Brand & Marketing

Single point of contact for brand consistency

Brand & Marketing

Providing a single point of contact and consistent brand application for those in Brand and Marketing management roles

Contact Us

68% of consumers believe a store’s signage is a reflection of the quality of its products or services.

To ensure your brand is consistently applied across your national network, a dedicated account manager will handle the roll out of your project. Our transparent, purpose built systems allow us to better manage your brand while keeping you in control. You can access your entire project and see how we are delivering efficiencies and savings 24/7.

68% of consumers believe a store’s signage is a reflection of the quality of its products or services.
To ensure your brand is consistently applied across your national network, a dedicated account manager will handle the roll out of your project. Our transparent, purpose built systems allow us to better manage your brand while keeping you in control. You can access your entire project and see how we are delivering efficiencies and savings 24/7.

Our Happy Clients

Origin Energy

Origin Energy

In 2016, Origin engaged SignManager to help with their upcoming rebrand. They had a tight timeframe and needed assistance with the national implementation. SignManager joined forces with Origin’s Branding and Marketing team to add design specification expertise. Origin has a national network of 4 corporate head offices, 42 gas terminals, 6 power stations and 100s of vehicles of various types and scale.
Details
Suncorp

Suncorp

When Suncorp merged with Metway Bank over twenty years ago they looked for a partner to help them transition the brand across their national branch and office network.
Details
Nutrien AG Rebrand

Nutrien AG Rebrand

Landmark came to SignManager with a huge project; a truly nationwide rebrand, ranging from Head Offices in the major state capitals, to metropolitan and regional sites, to some of the most remote places across the country.
Details
Carlton & United Breweries

Carlton & United Breweries

Two decades ago Carlton United Breweries realized their signage portfolio across some 25,000 pubs was out of control. The iconic brand did not have enough money to refresh their existing brands nor the resources to keep their existing and new signs maintained to a high enough standard.
Details
Australia Post

Australia Post

In late 1999 SignManager were engaged by Australia Post (AP) to establish branding and quality standards and a national procurement strategy, SignManager were selected because of: One Point of Contact for Brand Consistency, Quality Control, National Network, Increased Safety Compliance, Reduced Costs and Improved Systems to manage the brand across the network.
Details
Aurizon

Aurizon

Aurizon acquired naming rights to 175 Eagle Street Brisbane and in 2013, decided to install signage on the rooftop. The local Council had restrictions on the size and quantity of signs that could be displayed on a building rooftop.
Details

Our systems allow us to better manage your brand in the built environment for its entire lifecycle.

We ensure your physical brand is optimised to match your marketing across other channels. Meet customers across their entire buying journey by creating consistent touchpoints and brand experiences.

Good signage reduce barriers to purchasing and directly impact your bottom line.

If you consider signage as a marketing tool, there are endless opportunities to connect with the customer and create innovative ways to convey your brand through your signage.

If you’re looking for a single point of contact and consistent brand implementation across your retail network, contact us now for an obligation free chat.

Need assistance with your national signage?

Submit your details and we’ll be in touch


    Our systems allow us to better manage your brand in the built environment for its entire lifecycle.
    We ensure your physical brand is optimised to match your marketing across other channels. Meet customers across their entire buying journey by creating consistent touchpoints and brand experiences.
    Good signage reduce barries to purchasing and directly impact your bottom line.
    If you consider signage as a marketing tool, there are endless opportunities to connect with the customer and create innovative ways to convey your brand through your signage.
    If you’re looking for a single point of contact and consistent brand implementation across your retail network, contact us now for an obligation free chat.

    Resources

    Whitepapers

    Specify Signs That Are Fit For Purpose

    How to specify signs that are fit for purpose
    Whitepapers

    Sky Sign

    The proven benefits of opting for a Sky Sign for effective brand recognition
    Whitepapers

    Rebranding Process

    Simplifying The Rebranding Process
    Whitepapers

    The Best Value For Your National Signage Program

    Deliver the best value for your National Signage Program
    Whitepapers

    National Signage Program

    How to implement a National Signage Program
    Whitepapers

    Reduce The Cost Of Maintenance

    The cost of maintaining your signage and other assets
    Whitepapers

    Brand Consistency

    Brand consistency across your site network
    Brochures

    Sky Signs

    Increased Brand Awareness With
    Casestudies

    Ruby Tuesday

    Taking The Challenge Out Of Branding Isolated Locations
    Casestudies

    Penske

    Power Systems Rebrand
    Casestudies

    Keno

    Coordinating Multi-site Keno Signage Installations
    Casestudies

    John Deere

    Upgrading Dealer Pylons
    Casestudies

    Hino

    Rebrand Rollout
    Casestudies

    Funeral Home

    A Move Toward Modern Technologies
    Casestudies

    EuropcarAirport

    Melbourne Airport Fit Out
    Casestudies

    Elders

    Co-ordination And Roll-Out Of A Regional Rebrand
    Casestudies

    Domino’s

    From Maintenance to Sign Upgrades
    Casestudies

    CUB Elsternwick

    Rejuvenation Of A Local Landmark
    Casestudies

    CUB Corona

    Corona Resort Upgrade
    Casestudies

    CUB Assembly

    Special Project: The General Assembly
    Casestudies

    CUB SuperCar

    International V8 Supercar Series Australia & NZ
    Casestudies

    Carlton & United Breweries

    Creating Brand Consistency And Ensuring Cost Reductions
    Casestudies

    City of Greater Dandenong Pig

    Dandy Pig Goes To Market
    Casestudies

    City of Greater Dandenong Library

    Harmony Square Library
    Casestudies

    City Greater Dandenong bowls

    Keysborough Bowls Club
    Casestudies

    Brisbane Lions

    Clean Venue For Cricket Australia
    Casestudies

    Cummins

    Darwin Service Centre: Interior Fit Out & Exterior Signage
    Brochures

    Your Brand

    Successfully Manage the consistency of
    Brochures

    Site Audits

    The Complexity And Importance Of Accurate
    Brochures

    Sign Maintenance

    The Overwhelming Importance Of
    Brochures

    Sign Construction and Property Managers

    Assistance For
    Brochures

    Your Signage Procurement

    Ensuring Great Value For Money With
    Brochures

    The Vital Importance Of Safety Signage

    On Your Premises
    Brochures

    Your Rebrand

    Set Up To Successfully Manage And Deliver
    Brochures

    Your Signage Projects

    We’re Here To Take The Stress Out Of
    Brochures

    Brand Fitout

    Comprehensive
    Brochures

    Digital Signage

    Future Proof with
    Brochures

    Decades of Expertise for Independent Advice

    Before you get a large signage project underway
    Brochures

    Artwork and Design

    Understanding The Value Of
    Casestudies

    AMP

    Rolling Out An Exciting New Brand Across 7 International Locations
    Casestudies

    Keno (Tabcorp)

    Keno Rebrand Program
    Casestudies

    GE Money

    Digital Signage Solution
    Casestudies

    Hooters

    Retail Brand Self-Assessment
    Casestudies

    Chemmart

    Complete Store Branding
    Casestudies

    Carpet Court

    Rebrand and Roll Out
    Casestudies

    BWS

    Re-branding Remote Store Locations In Tight Deadlines
    Casestudies

    Baptist Care

    A Streamlined Rebrand
    Casestudies

    Adidas

    A new look for Adidas flagship store
    Casestudies

    ME Bank

    Premier Sky Sign in Sydney
    Casestudies

    Aldi

    Creating Brand Consistency And Ensuring Cost Reductions
    Casestudies

    The Savvy Squire

    A new look for a vibrant meeting place
    Casestudies

    Invocare

    Blackwell Funerals
    Casestudies

    Volkswagen

    Achieving Brand Consistency
    Casestudies

    Hertz

    Upgrading Airport Digital Signage
    Casestudies

    Europcar

    Providing More Than Just Signage
    Casestudies

    Tabcorp

    Raceday Ready
    Casestudies

    Latitude

    Celebration Day Launch
    Casestudies

    Carlton Draught

    Special Project: The General Assembly
    Casestudies

    Target

    Updating external signage, branding manual & internal graphics roll out
    Casestudies

    Virgin Australia

    Rolling out the new Virgin brand to Australian and International Airports
    Casestudies

    Bank of Melbourne

    Rebranding internal and external signage
    Casestudies

    ALDI Torquay

    SignManager designs and implements Torquay gateway signage
    Casestudies

    Coles

    National Roll Out Of In-Store Signage Programs
    Casestudies

    Suncorp Stadium

    Market-leading Landmark
    Casestudies

    Australia Post

    Rebranding 4,000 Post Office Facilities Australia-wide

    Testimonial

    At Europcar AU/NZ we have some unique and often complex design and fitout requirements. The team at SignManager have managed many of our fitouts with professionalism and attention to detail. No challenge is too big for them and we have been extremely happy with the results. I look forward to our continued relationship on the next project!

    Alecia Murphy

    Property Manager - Europcar AU/NZ

    After forming a partnership with SignManager, any signage requirements from Penske is now a simple phone call to our single point of contact who still manages our account 7 years later. This is an invaluable service. We now can be confident all our signage remains consistent across the entire country.

    Brian Wells

    Facilities Manager - Penske AU/NZ

    Signmanager was utilized to design (to Global Corporate standards), tender and manage the signage installation for both Wizard and GE. This was affected at a much cheaper price than the incumbent provider submitted whilst eliminating risk to GE through compliance and controllership. Signmanager saved GE in excess of $250,000 in signage costs.

    Turanga Baker

    Facilities Leader - GE Money AU / NZ

    The company has extensive front line experience of what is current practice and developing preferences in the marketplace, which on numerous occasions, has allowed them to look beyond the scope of existing, standard signage, to identify and develop specific applications that met the needs of individual sites, also resulting in the expansion of Boral’s current library of signs. I would have no hesitation in recommending SignManager to assist any company with their search for solutions to their signage requirements.

    Peter Lowther

    Project Manager Boral

    We worked with SignManager to rebrand our national site network, head offices, gas terminals, power plants and vehicles. They simplified the process with one point of contact and a database of our sites including photos, audit notes and records of all communications. Working with SignManager made our projects really easy.

    Eve Murfet

    Brand Identity Manager Origin

    SignManager’s web-based management systems allow our team to log on to a job at any time, view job progress and contractor pricing. This transparent business has enabled us to form a trustworthy business relationship that provides a number of benefits over our previous procurement model.

    Matthew Franich

    Property Director, Aldi Stores

    I am happy to recommend SignManager as a professional and pragmatic company who have provided excellent services to Australia Post. The commitment to a longer-term contract is a reflection of the skills, the personnel and the systems that SignManager offer.

    Peter Bowden

    Category Manager – Assets

    Talk to the branding experts today about your signage portfolio

    Do you have a signage project coming up that seems too big to tackle on your own?

    It goes without saying that the best way to keep your signage consistent and on brand is to have a single point of control. As a marketer, you understand the importance of brand consistency across your site network – having a consistent brand can make your customers feel comfortable in familiar surroundings when they visit your stores, can make it easier for service to be provided to a common, consistent standard, and makes the whole organisation look and feel more professional. Consumers prefer buying from brands they know; purchasing is as much an emotional decision as a practical one. If your customers trust your brand, then they are much more likely to buy from you.

    However, the larger your network of customers and suppliers is, and the further their geographic spread, the harder it becomes to achieve a consistent look and feel. This disconnect in brand recognition for customers, staff and suppliers erodes the brand equity you have built up through investment in marketing spend over years of hard work.

    SignManager provides clients with a single point of contact, and detailed signage guidelines to ensure your brand is consistently applied across your national presence. Sounds easy, right? That’s because it is – with years of industry experience, our project managers really are the signage experts.

    • SignManager can conduct site audits on a large scale
    • We have a network of over 3,000 preapproved contractors, nationwide
    • We capture and store asset data and photos in our online management system; Signifi
    • Signifi is fully transparent, so you can view pricing and project progress at any time

    Read how we have helped clients like Target, ALDI, Virgin Australia,and AMP to achieve brand consistency, and how you can do the same in your site network in our white paper.

    If you would like help with a strategy to better manage your signage and brand requirements, contact us now.

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    Our Clients