Two decades ago Carlton United Breweries realized their signage portfolio across some 25,000 pubs was out of control. The iconic brand did not have enough money to refresh their existing brands nor the resources to keep their existing and new signs maintained to a high enough standard.
CUB came to us with a project to cover two of their brands (VB & Cougar) at the International V8 Supercar Series over twelve tracks. CUB had purchased signage space at each of the individual tracks, and tasked SignManager to develop and implement the best possible TV cut through for their brands. As this was a new channel for CUB, they entrusted us to develop the best signage for international TV visibility
Carlton & United Breweries (CUB) has around 26,000 customer venues around the country. We were engaged by them in 2000 to manage signage at these sites. At the time, CUB had no coordinated national management process for signage. Consequently, there were some question marks over what signage they had, where it was located,what brand image it portrayed and what condition it was in.
The City of Greater Dandenong engaged SignManager to manage the installation of the Dandy Pig sign at its new home on the roof of the Dandenong Market.
During the installation of a new high-tech revolving airlock entrance at the library in Dandenong’s Harmony Square, the City of Greater Dandenong’s Project Manager turned to SignManager to design an illuminated sign to integrate neatly into the airlock’s design.
SignManager designed the letter set, which comprised of a custom aluminium plinth and acrylic lettering with embedded LED illumination. Upon client approval, we tendered the scope of works to our prequalified contractors that were local to the site, then oversaw the production, installation, power connection and all the relevant checks and balances
with the successful contractor.
The client and club committee were over the moon with the outcome.
In late 1999 SignManager were engaged by Australia Post (AP) to establish branding and quality standards and a national procurement strategy, SignManager were selected because of: One Point of Contact for Brand Consistency, Quality Control, National Network, Increased Safety Compliance, Reduced Costs and Improved Systems to manage the brand across the network.
In 2016 we were approached to do a project for Cricket Australia who were playing at the Hyundai Centre in Brisbane. While there were eight Hyundai branded signs, Cricket Australia required a “clean venue”.
SignManager completed a national rebranding project for Cummins for their interior and customer facing areas. We carried out site audits in 80 dealerships around Australia, specifying and drawing up the fit out scope. It can be difficult to manage a site network which is spread across the country, however we’re able to manage the sites successfully due to our cloud-based online management system, Signify, which enabled us to draw from a pool of well skilled local contractors.
Sky signs are one of the most permanent visible company advertisements available. These are
the signs that sit atop a building to display a brand, and are usually illuminated.
