Our People

Our People

Alan Hadley
Alan was born in the UK and moved to Australia in 1988, where he co-founded SignManager in 2000. His background is in civil engineering and he worked as a designer/manager in a national sign manufacturing company for 10 years. His greatest achievements are his wife and two children, the success of SignManager and it’s people, and the long term relationships we have with our clients. He likes reading, golf, volleyball, rugby and water sports and used to be an aerobics instructor, but had to stop when he saw himself in Lycra on the big screen.
Dan McHugh
Dan was born in 1962 in Las Vegas and moved with his family to Australia in the mid 1960’s. While completing a sign-writing apprenticeship in his early 20’s, he travelled the world playing Rugby, working, and honing his skills. While returning home in the late 80's and he met his lovely wife, Bronwyn and had three sons. Dan has worked at some of the country’s largest sign companies, giving him the insight needed when he co-founded SignManager in 2000. More than 20 years later, Dan retains the same burning passion to help large organisations improve the way they manage their brand across their network.
Jess Gregg
Jess has 15+ years commerce experience and is passionate about providing strategic solutions to achieve business goals and improved organisational performance. Jess utilises her experience in finance and HRM and takes a hands on approach to management and problem solving. Outside of work, Jess is most likely found making cupcakes, reading stories or dancing in the living room with her kids. Jess also enjoys the sunshine, cups of tea, beach trips and catching up with family and friends.
Keith Sullivan
Design Manager
Keith has a Bachelor of Built Environment and Graduate Diploma in Industrial Design at QUT. He began his career in signage in the manufacturing industry in 1996 as a designer draftsperson. Following this, he was a senior designer at a wayfinding design consultancy for 11 years. Music, reading, cooking, and taming his garden are some of his interests. His is inspired to learn by his young children and his wife who is halfway through a PhD.
Heather Ross
Senior Project Manager

Heather specialises in Corporate Signage with experience managing many well recognised and high profile national brands in various Market sectors including Banking and Finance, Supermarkets , Logistic Warehousing and Transport and Agriculture dealerships. Leading national rebranding projects for ALDI, CBA, John Deere Hino, Bank of Melbourne, St George Bank & AMP. Heather has been in the industry for over 34 years and has spent the last 12 years with SignManager. She enjoys a fast paced environment and working with teams on National Projects by building long standing relationships with her clients and colleagues.

Colin Fisher
NSW State Manager

Colin has managed many landmark projects such as the implementation of Bank of Melbourne signage from St George in 66 sites and 2 sky signs in just one weekend, and the rebrand of 2930 Keno sites in six months. Colin has been with us for 15 years and has over 27 years’ experience in the signage industry. He enjoys property renovation, reading, travelling & is a CrossFit addict.

Rik Price
VIC State Manager

Rik’s passion for design inspired his career start as an apprentice Signwriter, which he saw through to a full trade qualification. After many years of sub-contracting to multiple signage organisations as a tradesman, he went on to own and operate his own signage business for 5 years. For the last 16 years, he has worked through roles such as Production Manager, National Sales Manager and Senior Project Manager in various large signage organisations, culminating with his current tenure as Vic State Manager with us here for SignManager. Rik loves motorcycle riding, playing guitar and spending time with his wife, kids, and Kelpie; Patch.

Mike Battrick
WA State Manager

Mike has a wealth of experience, having been in the sign industry for over 40 years! Mike started his career in the UK as a Neon Glass Bender and later worked in plastic, steel fabrication and sign installation. In 1990 Michael immigrated to Australia and began working for a Brisbane sign company as a Neon Glass Bender then moved into plastic fabrication. Here he developed cutting-edge sign manufacturing methods and was asked to start a factory in WA.

Mike successfully managed projects for BP, Caltex, Shell, Holden and Woolworths for a few years before starting his own business in 2000, MJB signs. MJB signs operated for seven years before the business closed and Mike began working for Alan and Dan at SignManager. Along with Mike’s passion for signage, he enjoys fighting fires. Mike was the Captain of the Gosnells Volunteer Bush Fire Brigade for nearly 10 years. In that time he has won numerous awards and gained much respect within the community. Mike is now retired as Captain but still visits the brigade as he is a lifetime member.

One of Mike’s biggest achievements is his family and four lovely grandchildren.

Our Company Values

Our Expertise

We take our multiple skillsets and years of sign industry experience to develop comprehensive and intelligent solutions for our clients.


We are committed to cultivating long term relationships through honesty, respect and transparency.

Quality of Service

We seek long-term relationships based on our comprehensive understanding of our clients' needs and on the value we provide through our unrivalled service.


As a team, we work smarter by promoting effective communication, understanding and providing support.


We believe in achieving work goals in a fun and supportive environment that also encourages happiness through a healthy work life balance.