{"id":9957,"date":"2015-06-14T08:41:00","date_gmt":"2015-06-14T08:41:00","guid":{"rendered":"http:\/\/www.signmanager.com.au\/?p=9957"},"modified":"2024-10-04T14:35:56","modified_gmt":"2024-10-04T04:35:56","slug":"latitude","status":"publish","type":"post","link":"https:\/\/www.signmanager.com.au\/index.php\/latitude\/","title":{"rendered":"Latitude"},"content":{"rendered":"<div id=\"post-header-section\" class=\"tatsu-C57lp9cZf tatsu-section  tatsu-fullscreen post-header-section casestudy-banner-section  tatsu-clearfix\" data-title=\"Header Section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-no-gutter tatsu-eq-cols tatsu-fullscreen-cols  tatsu-clearfix tatsu-1dV_G4RYmb\" ><div id = \"post-banner-section\" class=\"tatsu-row post-banner-section\" ><div id=\"post-banner-col\" class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none post-banner-col tatsu-rjvHGjc3Rw\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-eaUeb7Os9_  banner-text\"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-eaUeb7Os9_.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;padding: 0px 0px 0px 10%;color: rgba(13,14,61,1) ;}.tatsu-eaUeb7Os9_.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-eaUeb7Os9_ .tatsu-text-inner *{color: rgba(13,14,61,1) ;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-eaUeb7Os9_.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}}@media only screen and (max-width: 767px) {.tatsu-eaUeb7Os9_.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<h1>Latitude Financial Services<\/h1>\n<h2>Celebration Day Launch<\/h2>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rjvHGjc3Rw.tatsu-column{width: 100%;}.tatsu-rjvHGjc3Rw.tatsu-column > .tatsu-column-inner{background: linear-gradient(90deg, rgba(255,255,255,1) 24%, rgba(255,255,255,0.8) 37%, rgba(255,255,255,0.5) 51%, rgba(0,0,0,0) 68%, rgba(0,0,0,0) 100%);}.tatsu-rjvHGjc3Rw.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-rjvHGjc3Rw.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rjvHGjc3Rw > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rjvHGjc3Rw > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rjvHGjc3Rw > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rjvHGjc3Rw > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rjvHGjc3Rw.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rjvHGjc3Rw.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rjvHGjc3Rw.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-bg-blur\" style = \"background-image : url(data:image\/jpeg;base64,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);\"\"><\/div><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2020\/12\/latitude-facilities.jpg\"><\/div><\/div><\/div><style>.tatsu-C57lp9cZf.tatsu-section{background-color: #323232;}.tatsu-C57lp9cZf .tatsu-section-background{background-image: url(https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2020\/12\/latitude-facilities.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-C57lp9cZf .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-C57lp9cZf > .tatsu-bottom-divider{z-index: 9999;}.tatsu-C57lp9cZf > .tatsu-top-divider{z-index: 9999;}.tatsu-C57lp9cZf .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (max-width: 767px) {.tatsu-C57lp9cZf .tatsu-section-background{background-position: center right;}.tatsu-C57lp9cZf .tatsu-bg-blur{background-position: center right;}}<\/style><\/div><div id=\"post-second-section\" class=\"tatsu-6ylsX1I7hZ tatsu-section  post-second-section casestudy-section1  tatsu-clearfix\" data-title=\"second section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-bDjoMIyGsV\" ><style>.tatsu-bDjoMIyGsV.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-WHsW8ESWt9\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" >            <div  class = \"tatsu-media-carousel tatsu-module clearfix  tatsu-54Mf_tdYtL  tatsu-hide-laptop tatsu-hide-desktop\" >\n                <style>.tatsu-54Mf_tdYtL .tatsu-carousel-col{padding: 0 15px;}.tatsu-54Mf_tdYtL .tatsu-carousel{margin: 0 -15px;}.tatsu-54Mf_tdYtL .tatsu-carousel-col-inner{height: 150px;}.tatsu-54Mf_tdYtL .flickity-page-dots .is-selected{background: rgba(244,181,12,1);}@media only screen and (max-width: 767px) {.tatsu-54Mf_tdYtL .tatsu-carousel-col-inner{height: 300px;}.tatsu-54Mf_tdYtL{margin: 0 0 0px 0;}}<\/style>                <div class = \"tatsu-media-carousel-inner tatsu-carousel tatsu-variable-carousel\" data-variable-width = \"1\" data-infinite = \"1\" data-dots = \"1\" data-autoplay-speed = \"2000\" >\n                                                                                                        <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.4992679355783\" src = \"http:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/0X5A8099-1.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                                                    <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.4992679355783\" src = \"http:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/0X5A7960.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                            <\/div>\n            <\/div>\n        <div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-external-image tatsu-HwQV8lorWd   tatsu-hide-mobile tatsu-hide-tablet\" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><a class = \"mfp-image\" href = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/0X5A7960.jpg\" ><img class = \"tatsu-gradient-border\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/0X5A7960.jpg\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-HwQV8lorWd{margin: 0px 0px 20px 0px;}.tatsu-HwQV8lorWd .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-HwQV8lorWd.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-external-image tatsu-2AaFN0LVR-   tatsu-hide-mobile tatsu-hide-tablet\" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><a class = \"mfp-image\" href = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/0X5A8099-1.jpg\" ><img class = \"tatsu-gradient-border\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/0X5A8099-1.jpg\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-2AaFN0LVR-{margin: 0px 0px 0px 0px;}.tatsu-2AaFN0LVR- .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-2AaFN0LVR-.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-WHsW8ESWt9.tatsu-column{width: 40.1%;}.tatsu-WHsW8ESWt9.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-WHsW8ESWt9.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-WHsW8ESWt9 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-WHsW8ESWt9 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-WHsW8ESWt9 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-WHsW8ESWt9 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-WHsW8ESWt9.tatsu-column{width: 100%;}.tatsu-WHsW8ESWt9.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-WHsW8ESWt9.tatsu-column{width: 100%;}.tatsu-WHsW8ESWt9.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-WHsW8ESWt9.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-DT88_Q0f2g\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-bJTe3_rAm0  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-bJTe3_rAm0.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-bJTe3_rAm0 .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-bJTe3_rAm0.tatsu-text-block-wrap .tatsu-text-inner *{font-size : 22px;line-height : 25.78px;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-bJTe3_rAm0.tatsu-text-block-wrap .tatsu-text-inner{padding: 1px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-bJTe3_rAm0.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}.tatsu-bJTe3_rAm0.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p><strong>In late 2015 our long term client, GE Money,\u00a0had an interesting challenge for us.<\/strong>\u00a0After\u00a0selling their \u2018money\u2019 business, their senior\u00a0management group decided on a brand\u00a0design for what is now renamed Latitude Financial Services. The new branding was\u00a0released with a focus on internal staff, and a\u00a0strong emphasis on change management.\u00a0This release happened simultaneously in\u00a0four head offices spread over three states\u00a0and two countries over one weekend, and\u00a0was labelled \u2018Celebration Day\u2019. They came\u00a0to us to design, produce, and roll-out all the associated signage and celebratory\u00a0paraphernalia.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-DT88_Q0f2g.tatsu-column{width: 59.9%;}.tatsu-DT88_Q0f2g.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-DT88_Q0f2g > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-DT88_Q0f2g > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-DT88_Q0f2g > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-DT88_Q0f2g > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-DT88_Q0f2g.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-DT88_Q0f2g.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-6ylsX1I7hZ.tatsu-section{background-color: rgba(241,242,245,1);}.tatsu-6ylsX1I7hZ .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-6ylsX1I7hZ > .tatsu-bottom-divider{z-index: 9999;}.tatsu-6ylsX1I7hZ > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-6ylsX1I7hZ .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-6ylsX1I7hZ .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-khomqNfQmq tatsu-section  tatsu-hide-0 tatsu-hide-tablet post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 0px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols tatsu-swap-cols  tatsu-clearfix tatsu-oOLg08gBF8\" ><style>.tatsu-oOLg08gBF8.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-t_Z0UIc6ix\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-__m_aoX0G9d  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-__m_aoX0G9d.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-__m_aoX0G9d .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-__m_aoX0G9d.tatsu-text-block-wrap .tatsu-text-inner *{font-size : 22px;line-height : 25.78px;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-__m_aoX0G9d.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-__m_aoX0G9d.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-__m_aoX0G9d.tatsu-text-block-wrap .tatsu-text-inner{padding: 30px 0px 0px 0px;}}<\/style>\n<p><strong>Challenges that came with a project of this magnitude and time restraints included:<\/strong><\/p>\n<ul>\n<li>Providing budget estimates for the\u00a0signage and launch concept before,\u00a0during and after they were conceived<\/li>\n<li>Live consultation on the feasibility and\u00a0buildability of design concepts<\/li>\n<li>Ensuring we had the right prequalified\u00a0contractors on notice to guarantee we\u00a0had a 100% launch success<\/li>\n<li>Ensuring we also had accredited and proven installation teams ready to place\u00a0and install all of the signage collateral\u00a0across all sites<\/li>\n<li>Providing unit costs for standard and bespoke elements such as balloons, internal graphic treatments,\u00a0mobile photographic backdrops and\u00a0atrium sails<\/li>\n<li>Ensuring we could create, manufacture\u00a0and coordinate all of the components\u00a0for all sites within ten working days<\/li>\n<\/ul>\n<p>The outcome was a 100% successful launch of Celebration Day, across all sites. This included everything from lift lobby graphic treatments to entry floor, wall, lift and glazing graphics being in place. A high level of communication and synergy between our client\u2019s project team, SignManager and our contractor network made this risky project one to look back on with pride.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-t_Z0UIc6ix.tatsu-column{width: 59.1%;}.tatsu-t_Z0UIc6ix.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-t_Z0UIc6ix.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-t_Z0UIc6ix > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-t_Z0UIc6ix > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-t_Z0UIc6ix > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-t_Z0UIc6ix > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-t_Z0UIc6ix.tatsu-column{width: 100%;}.tatsu-t_Z0UIc6ix.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-t_Z0UIc6ix.tatsu-column{width: 100%;}.tatsu-t_Z0UIc6ix.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-oxCjKo9BGzc\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-external-image tatsu-c7ZH_qr447C  \" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><a class = \"mfp-image\" href = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/0X5A8075-1.jpg\" ><img class = \"tatsu-gradient-border\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/0X5A8075-1.jpg\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-c7ZH_qr447C .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-c7ZH_qr447C.tatsu-single-image{transform: translate3d(0px,0px, 0);}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-c7ZH_qr447C{padding: 0px 10% 0px 10%;}}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-oxCjKo9BGzc.tatsu-column{width: 40.9%;}.tatsu-oxCjKo9BGzc.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-oxCjKo9BGzc > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-oxCjKo9BGzc > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-oxCjKo9BGzc > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-oxCjKo9BGzc > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-oxCjKo9BGzc.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-oxCjKo9BGzc.tatsu-column{width: 100%;}.tatsu-oxCjKo9BGzc.tatsu-column{margin: 0 0px 0 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-khomqNfQmq.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-khomqNfQmq .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-khomqNfQmq > .tatsu-bottom-divider{z-index: 9999;}.tatsu-khomqNfQmq > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-khomqNfQmq .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-khomqNfQmq .tatsu-section-pad{padding: 50px 0px 0px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-wPs_BDilRst tatsu-section  tatsu-hide-0 tatsu-hide-desktop tatsu-hide-laptop tatsu-hide-mobile post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols tatsu-swap-cols  tatsu-clearfix tatsu-ghE6HUhA0Hb\" ><style>.tatsu-ghE6HUhA0Hb.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-iSLfwpxpj9F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-external-image tatsu-m-f5iXcspcT  \" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/0X5A8075-1.jpg\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-m-f5iXcspcT .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-m-f5iXcspcT.tatsu-single-image{transform: translate3d(0px,0px, 0);}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-m-f5iXcspcT{padding: 0px 10% 0px 10%;}}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-iSLfwpxpj9F.tatsu-column{width: 40.9%;}.tatsu-iSLfwpxpj9F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-iSLfwpxpj9F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-iSLfwpxpj9F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-iSLfwpxpj9F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-iSLfwpxpj9F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-iSLfwpxpj9F.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-iSLfwpxpj9F.tatsu-column{width: 100%;}.tatsu-iSLfwpxpj9F.tatsu-column{margin: 0 0px 0 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-Q2r3RrJtekb\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-7Fwl67VHN8M  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-7Fwl67VHN8M.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-7Fwl67VHN8M .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-7Fwl67VHN8M.tatsu-text-block-wrap .tatsu-text-inner *{font-size : 22px;line-height : 25.78px;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-7Fwl67VHN8M.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-7Fwl67VHN8M.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-7Fwl67VHN8M.tatsu-text-block-wrap .tatsu-text-inner{padding: 10px 0px 0px 0px;}}<\/style>\n<p><strong>Challenges that came with a project of this magnitude and time restraints included:<\/strong><\/p>\n<ul>\n<li>Providing budget estimates for the\u00a0signage and launch concept before,\u00a0during and after they were conceived<\/li>\n<li>Live consultation on the feasibility and\u00a0buildability of design concepts<\/li>\n<li>Ensuring we had the right prequalified\u00a0contractors on notice to guarantee we\u00a0had a 100% launch success<\/li>\n<li>Ensuring we also had accredited and proven installation teams ready to place\u00a0and install all of the signage collateral\u00a0across all sites<\/li>\n<li>Providing unit costs for standard and bespoke elements such as balloons, internal graphic treatments,\u00a0mobile photographic backdrops and\u00a0atrium sails<\/li>\n<li>Ensuring we could create, manufacture\u00a0and coordinate all of the components\u00a0for all sites within ten working days<\/li>\n<\/ul>\n<p>The outcome was a 100% successful launch of Celebration Day, across all sites. This included everything from lift lobby graphic treatments to entry floor, wall, lift and glazing graphics being in place. A high level of communication and synergy between our client\u2019s project team, SignManager and our contractor network made this risky project one to look back on with pride.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-Q2r3RrJtekb.tatsu-column{width: 59.1%;}.tatsu-Q2r3RrJtekb.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-Q2r3RrJtekb.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-Q2r3RrJtekb > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Q2r3RrJtekb > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Q2r3RrJtekb > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Q2r3RrJtekb > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Q2r3RrJtekb.tatsu-column{width: 100%;}.tatsu-Q2r3RrJtekb.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-Q2r3RrJtekb.tatsu-column{margin: 50px 0px 0px 0px !important;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Q2r3RrJtekb.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-wPs_BDilRst.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-wPs_BDilRst .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-wPs_BDilRst > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wPs_BDilRst > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-wPs_BDilRst .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-wPs_BDilRst .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-fourth-section\" class=\"tatsu-zWPVXwTwn5D tatsu-section  tatsu-fullscreen post-fourth-section casestudy-footer-section  tatsu-clearfix\" data-title=\"fourth section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"120px 0px 120px 0px \"}' data-padding-top='120px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-JY4Ey9-z1dC\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-column-empty tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-46jthrJpHP6\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-46jthrJpHP6.tatsu-column{width: 100%;}.tatsu-46jthrJpHP6.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-46jthrJpHP6 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-46jthrJpHP6 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-46jthrJpHP6 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-46jthrJpHP6 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-bg-blur\" style = \"background-image : 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class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2020\/12\/latitude-rebrand.jpg\"><\/div><\/div><\/div><style>.tatsu-zWPVXwTwn5D.tatsu-section{background-color: #323232;}.tatsu-zWPVXwTwn5D .tatsu-section-background{background-image: url(https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2020\/12\/latitude-rebrand.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: cover;}.tatsu-zWPVXwTwn5D .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: cover;}.tatsu-zWPVXwTwn5D .tatsu-section-pad{padding: 120px 0px 120px 0px ;}.tatsu-zWPVXwTwn5D > .tatsu-bottom-divider{z-index: 9999;}.tatsu-zWPVXwTwn5D > .tatsu-top-divider{z-index: 9999;}.tatsu-zWPVXwTwn5D .tatsu-fullscreen-wrap{align-items: center;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In late 2015 our long term client, GE Money,\u00a0had an interesting challenge for us.\u00a0After selling their \u2018money\u2019 business, their senior management group decided on a brand design for what is now renamed Latitude Financial Services. The new branding was released with a focus on internal staff, and a strong emphasis on change management. This release happened simultaneously in four head offices spread over three states and two countries over one weekend, and was labelled \u2018Celebration Day\u2019. They came to us to design, produce, and roll-out all the associated signage and celebratory paraphernalia.<\/p>\n<div><a href=\"https:\/\/www.signmanager.com.au\/index.php\/latitude\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":5763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Latitude Signage Update Project | SignManager<\/title>\r\n<meta name=\"description\" content=\"Latitude Financial Services&#039; new branding was released with a focus on internal staff, and a strong emphasis on change management.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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