{"id":18682,"date":"2024-01-15T15:07:41","date_gmt":"2024-01-15T05:07:41","guid":{"rendered":"https:\/\/www.signmanager.com.au\/?p=18682"},"modified":"2024-05-07T12:31:39","modified_gmt":"2024-05-07T02:31:39","slug":"poor-signage-guide","status":"publish","type":"post","link":"https:\/\/www.signmanager.com.au\/index.php\/poor-signage-guide\/","title":{"rendered":"Navigating the Pitfalls of Poor Signage: A Comprehensive Guide"},"content":{"rendered":"<div id=\"post-header-section\" class=\"tatsu-YggVR8k1e tatsu-section  tatsu-fullscreen post-header-section casestudy-banner-section  tatsu-clearfix\" data-title=\"Header Section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-no-gutter tatsu-eq-cols tatsu-fullscreen-cols  tatsu-clearfix tatsu-7v4X24u2Lo\" ><div id = \"post-banner-section\" class=\"tatsu-row post-banner-section\" ><div id=\"post-banner-col\" class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none post-banner-col tatsu-B5F4FNQ3KH\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Trq6Sa0I7u  banner-text\"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;padding: 0px 0px 0px 10%;color: rgba(13,14,61,1) ;}.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-Trq6Sa0I7u .tatsu-text-inner *{color: rgba(13,14,61,1) ;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}}@media only screen and (max-width: 767px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<h1><strong>Navigating the Pitfalls of Poor Signage <\/strong><\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner{background: linear-gradient(90deg, rgba(255,255,255,1) 24%, rgba(255,255,255,0.8) 37%, rgba(255,255,255,0.5) 51%, rgba(0,0,0,0) 68%, rgba(0,0,0,0) 100%);}.tatsu-B5F4FNQ3KH.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-bg-blur\" style = \"background-image : url(data:image\/jpeg;base64,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);\"\"><\/div><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2023\/09\/image1-1.jpg\"><\/div><\/div><\/div><style>.tatsu-YggVR8k1e.tatsu-section{background-color: #323232;}.tatsu-YggVR8k1e .tatsu-section-background{background-image: url(https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2023\/09\/image1-1.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: bottom right;background-size: cover;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: bottom right;background-size: cover;}.tatsu-YggVR8k1e > .tatsu-bottom-divider{z-index: 9999;}.tatsu-YggVR8k1e > .tatsu-top-divider{z-index: 9999;}.tatsu-YggVR8k1e .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (max-width: 767px) {.tatsu-YggVR8k1e .tatsu-section-background{background-position: center right;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-position: center right;}}<\/style><\/div><div id=\"post-second-section\" class=\"tatsu-wDeMXIIpE8 tatsu-section  post-second-section casestudy-section1  tatsu-clearfix\" data-title=\"second section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"78px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-nyCk1mE-n\" ><style>.tatsu-nyCk1mE-n.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-zTF22aXGK-\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1GoxghLV1q  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 1px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p>In the dynamic world of retail and business, the importance of effective signage is paramount. It\u2019s not just about marking a location; it\u2019s about communicating with customers, embodying your brand\u2019s style and tone, and drawing in foot traffic. This is where SignManager shines as your expert partner in sign management, transforming your signage from a mere identifier into a powerful marketing tool.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-wDeMXIIpE8.tatsu-section{background-color: rgba(241,242,245,1);}.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 78px 0px 70px 0px;}.tatsu-wDeMXIIpE8 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wDeMXIIpE8 > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-C9HZYKQ-JL tatsu-section  post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-w-_pfqovvD\" ><style>.tatsu-w-_pfqovvD.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-fROsevS1Ct\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fdzHDLGFvfO  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<h2>The Critical Role of Signage in Marketing<\/h2>\n<p>The journey of a customer often begins with a sign \u2013 it\u2019s the first point of contact that can either invite them in or turn them away. Effective signage is more than an arrow or a name; it\u2019s a strategic tool that conveys your brand\u2019s message and values. Avoiding bad signage in retail stores is crucial, as it can be the difference between attracting a new customer or losing them to a competitor. For insights into creating compelling digital displays, explore our <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/digital-signage\/\">digital signage solutions<\/a>.<\/p>\n<h2>The Risks of Ineffective Signage<\/h2>\n<p>When signage fails \u2013 whether due to bad installation, poor design, or unclear messaging \u2013 the consequences can be severe. Imagine the impact of bad advertising signage: a potential customer walks by, confused or unimpressed by what they see, and your opportunity to connect is lost. The cost of bad signage goes beyond the physical sign; it extends to lost marketing opportunities and diminished brand value.<\/p>\n<h2>Unpacking Bad Signage<\/h2>\n<ul>\n<li><strong>Unclear Message<\/strong>: Signage that fails to communicate a clear message is a prime example of bad signage in retail stores \u2013 <a href=\"https:\/\/www.signmanager.com.au\/index.php\/popular-types-of-retail-signage\/\">here are some popular types of retail signage for inspiration<\/a>. It\u2019s not just about the words used; it\u2019s about the overall clarity and appeal of the message.<\/li>\n<li><strong>Design and Readability Challenges<\/strong>: This encompasses everything from 3D wall signage with bad installation to poorly chosen colours and fonts. A sign must be visible, legible, and aesthetically pleasing to be effective.<\/li>\n<li><strong>Lack of Proper Maintenance<\/strong>: Signs that are dirty, broken, or outdated are not just unattractive; they actively harm your brand\u2019s reputation. Regular maintenance is key to avoiding the pitfalls of bad signage.<\/li>\n<\/ul>\n<h2>The Business Impact of Poor Signage<\/h2>\n<ul>\n<li><strong>Weakened Brand Identity<\/strong>: Ineffective signage can significantly weaken your brand\u2019s presence in the market. This is particularly true for new businesses trying to establish themselves.<\/li>\n<li><strong>Customer Dismay<\/strong>: It goes without saying that difficult-to-read or unappealing signs lead to customer frustration. In a world where customer experience is king, bad signage can be a critical misstep.<\/li>\n<li><strong>Negative Brand Perception<\/strong>: A significant majority of consumers equate the quality of signage with the quality of the business \u2013 bad signage can set a low expectation for the quality of goods or services offered.<\/li>\n<li><strong>Decrease in Foot Traffic and Sales<\/strong>: The link between signage and sales is direct and undeniable. Poor signage not only fails to attract new customers, but can also deter existing ones.<\/li>\n<\/ul>\n<h2>SignManager\u2019s Role in Crafting Effective Signage<\/h2>\n<p>At SignManager, we\u2019re dedicated to creating signage that not only captures the essence of your brand, but also contributes to your business growth. We address common issues like bad advertising signage and 3D wall signage bad installation with expertise and innovation. Our approach involves understanding your unique customer base and designing signage that makes a lasting impression. To see some creative examples of how signage can transform a business space, take a look at our <a href=\"https:\/\/www.signmanager.com.au\/index.php\/sign-lighting-ideas-for-your-business\/\">sign lighting ideas<\/a>.<\/p>\n<h2>Going Beyond the Sign<\/h2>\n<p>Effective signage is more than just the sign itself; it\u2019s about the message it conveys and the experience it creates. As experts in the field, SignManager goes beyond the basics to ensure that your signage strategy aligns with your overall marketing goals. We understand that every branded asset showcasing your business is a reflection of your brand, and a crucial element in your marketing mix.<\/p>\n<p>In conclusion, navigating the world of signage can be complex, but with SignManager\u2019s expertise, it becomes an opportunity to elevate your brand and engage more effectively with your customers. To avoid the pitfalls of bad signage and explore the full potential of your signs, <a href=\"https:\/\/www.signmanager.com.au\/index.php\/contact-us\">reach out to SignManager today<\/a>. Let us help you turn your signage into a strategic asset that drives growth and enhances brand value.<\/p>\n<p>\u00a0<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 0px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-C9HZYKQ-JL.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-C9HZYKQ-JL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-C9HZYKQ-JL > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sky signs are one of the most permanent visible company advertisements available. These are<br \/>\nthe signs that sit atop a building to display a brand, and are usually illuminated.<\/p>\n<div><a href=\"https:\/\/www.signmanager.com.au\/index.php\/poor-signage-guide\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":18398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Navigating the Pitfalls of Poor Signage: A Comprehensive Guide<\/title>\r\n<meta name=\"description\" content=\"Explore SignManager\u2019s insights on avoiding bad signage in retail, enhancing brand presence, and driving sales with effective sign management.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link 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