{"id":18201,"date":"2023-07-05T13:18:10","date_gmt":"2023-07-05T03:18:10","guid":{"rendered":"https:\/\/www.signmanager.com.au\/?p=18201"},"modified":"2023-11-20T15:02:34","modified_gmt":"2023-11-20T05:02:34","slug":"sign-lighting-ideas-for-your-business","status":"publish","type":"post","link":"https:\/\/www.signmanager.com.au\/index.php\/sign-lighting-ideas-for-your-business\/","title":{"rendered":"Sign Lighting Ideas for Your Business: Using Lights to Create Jaw Dropping Signage"},"content":{"rendered":"<div id=\"post-header-section\" class=\"tatsu-YggVR8k1e tatsu-section  tatsu-fullscreen post-header-section casestudy-banner-section  tatsu-clearfix\" data-title=\"Header Section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-no-gutter tatsu-eq-cols tatsu-fullscreen-cols  tatsu-clearfix tatsu-7v4X24u2Lo\" ><div id = \"post-banner-section\" class=\"tatsu-row post-banner-section\" ><div id=\"post-banner-col\" class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none post-banner-col tatsu-B5F4FNQ3KH\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Trq6Sa0I7u  banner-text\"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;padding: 0px 0px 0px 10%;color: rgba(13,14,61,1) ;}.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-Trq6Sa0I7u .tatsu-text-inner *{color: rgba(13,14,61,1) ;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}}@media only screen and (max-width: 767px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<h1><strong>Sign Lighting Ideas for Your Business: Using Lights to Create Jaw Dropping Signage<\/strong><\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner{background: linear-gradient(90deg, rgba(255,255,255,1) 24%, rgba(255,255,255,0.8) 37%, rgba(255,255,255,0.5) 51%, rgba(0,0,0,0) 68%, rgba(0,0,0,0) 100%);}.tatsu-B5F4FNQ3KH.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-bg-blur\" style = \"background-image : url(data:image\/jpeg;base64,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);\"\"><\/div><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/03\/The-Bell-NT-3.jpg\"><\/div><\/div><\/div><style>.tatsu-YggVR8k1e.tatsu-section{background-color: #323232;}.tatsu-YggVR8k1e .tatsu-section-background{background-image: url(https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/03\/The-Bell-NT-3.jpg);background-repeat: repeat-x;background-attachment: scroll;background-position: center right;background-size: initial;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-repeat: repeat-x;background-attachment: scroll;background-position: center right;background-size: initial;}.tatsu-YggVR8k1e > .tatsu-bottom-divider{z-index: 9999;}.tatsu-YggVR8k1e > .tatsu-top-divider{z-index: 9999;}.tatsu-YggVR8k1e .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (max-width: 767px) {.tatsu-YggVR8k1e .tatsu-section-background{background-position: center right;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-position: center right;}}<\/style><\/div><div id=\"post-second-section\" class=\"tatsu-wDeMXIIpE8 tatsu-section  post-second-section casestudy-section1  tatsu-clearfix\" data-title=\"second section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"78px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-nyCk1mE-n\" ><style>.tatsu-nyCk1mE-n.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-zTF22aXGK-\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" >            <div  class = \"tatsu-media-carousel tatsu-module clearfix  tatsu-l75c_vzJGx  tatsu-hide-laptop tatsu-hide-desktop\" >\n                <style>.tatsu-l75c_vzJGx .tatsu-carousel-col{padding: 0 15px;}.tatsu-l75c_vzJGx .tatsu-carousel{margin: 0 -15px;}.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 150px;}.tatsu-l75c_vzJGx .flickity-page-dots .is-selected{background: rgba(244,181,12,1);}@media only screen and (max-width: 767px) {.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 300px;}.tatsu-l75c_vzJGx{margin: 0 0 0px 0;}}<\/style>                <div class = \"tatsu-media-carousel-inner tatsu-carousel tatsu-variable-carousel\" data-variable-width = \"1\" data-infinite = \"1\" data-dots = \"1\" data-autoplay-speed = \"2000\" >\n                                                                                                        <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.7814892136395\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-marc-mueller-380769.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                                                    <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.5005861664713\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-proxyclick-visitor-management-system-2451566.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                            <\/div>\n            <\/div>\n        <div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-XhfXNXUCed   tatsu-hide-mobile tatsu-hide-tablet\" ><div class=\"tatsu-single-image-inner \" style=\"width : 620px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 66.612903225806%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"Times Square Subway Station\" title = \"Times Square Subway Station\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/09\/Times-Square-Subway-Station.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-XhfXNXUCed{margin: 0px 0px 20px 0px;}.tatsu-XhfXNXUCed .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-XhfXNXUCed.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 29.3%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-IBkz2nT-AR\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1GoxghLV1q  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 1px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p>Businesses compete daily to attract and retain customers. In this ceaseless fray, one of your most powerful tools is your business&#8217;s signage. It is often the first interaction a potential customer has with your brand.<\/p>\n<p>With the right exterior signage lighting and business sign lighting, you can enhance your visibility, make a powerful first impression, and leave a lasting mark on customers.<\/p>\n<p>Here&#8217;s a comprehensive guide on innovative lighting techniques to transform your signage from mundane to magnificent.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 70.7%;}.tatsu-IBkz2nT-AR.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-wDeMXIIpE8.tatsu-section{background-color: rgba(241,242,245,1);}.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 78px 0px 70px 0px;}.tatsu-wDeMXIIpE8 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wDeMXIIpE8 > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-C9HZYKQ-JL tatsu-section  post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-w-_pfqovvD\" ><style>.tatsu-w-_pfqovvD.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-fROsevS1Ct\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fdzHDLGFvfO  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<h2><strong>Understand Your Business Signage Lighting Needs<\/strong><\/h2>\n<p>Before diving into the vast ocean of sign lighting ideas, it&#8217;s crucial to understand your specific needs. Consider your sign&#8217;s location, materials, and design &#8211; all these factors will influence your lighting decisions. For example, outdoor signage lighting requires fixtures that can withstand weather conditions, while indoor lighting needs may be influenced by existing interior design elements. Understanding these factors will ensure your lighting choices perfectly complement your signage and environment.<\/p>\n<h2><strong>The Basics: Your Guide to Sign Lighting Ideas <\/strong><\/h2>\n<p>When designing signage, consider the difference a well-lit sign can make. Not only does it highlight your business&#8217;s name and logo, but it also extends your visibility to the twilight hours. A well-lit sign is a beacon in the night, guiding clients and customers to your door.<\/p>\n<p>The first step is to understand the basics of lighting:<\/p>\n<ul>\n<li><strong>Ambient Lighting<\/strong>: This is the existing light in a space, both inside and outside. It could be natural daylight or existing artificial light. Your signage should be designed to stand out amidst ambient lighting.<\/li>\n<li><strong>Task Lighting<\/strong>: This is lighting designed for a specific purpose. For signs, it&#8217;s about highlighting the sign for visibility and clarity.<\/li>\n<li><strong>Accent Lighting<\/strong>: Accent lighting is used to emphasise a particular feature or area. For exterior signage lighting, this could mean creating an eye-catching visual focus.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16263 size-full\" src=\"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1.jpg\" alt=\"\" width=\"1280\" height=\"580\" srcset=\"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1.jpg 1280w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1-600x272.jpg 600w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1-300x136.jpg 300w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1-1024x464.jpg 1024w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1-768x348.jpg 768w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1-1160x526.jpg 1160w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1-110x50.jpg 110w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1-650x295.jpg 650w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1-1000x453.jpg 1000w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/Coles_Drysdale5-Rachael-Dere-Photography-1-50x23.jpg 50w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Remember, the goal is not just to light up your sign, but to light it effectively. You want it to be visible, legible, and aesthetically appealing.<\/p>\n<h2><strong>Innovative Interior Sign Lighting Techniques <\/strong><\/h2>\n<p>Let&#8217;s start indoors. Interior business sign lighting can be incredibly versatile. From backlit metal lettering to neon accents, there&#8217;s a world of possibility inside your business premises.<\/p>\n<ul>\n<li><strong>LED Edge-Lighting<\/strong>: One innovative approach is LED edge-lighting. Here, the light is projected from the sides of the sign, creating a high-tech and stylish appearance. This method works brilliantly with acrylic signs.<\/li>\n<li><strong>Backlit &amp; Halo Effect<\/strong>: Backlit signs can create a stunning halo effect around the sign&#8217;s lettering or design. This can give your signage a striking, ethereal look, making it pop off the wall.<\/li>\n<li><strong>Dynamic Lighting<\/strong>: Want to create a sign that changes colour or even pattern? Use programmable LEDs. These can be adjusted remotely and can create eye-catching, dynamic effects.<\/li>\n<\/ul>\n<h3><strong>Shine on: Exterior Signage Lighting Techniques for Outdoors<\/strong><\/h3>\n<p>Outdoor signage lighting requires a little extra consideration due to factors like weather conditions and ambient light levels. But, just as with interior signs, there&#8217;s plenty of room for innovation.<\/p>\n<ul>\n<li><strong>Gooseneck Lighting<\/strong>: This classic method places the light source at a distance from the sign and directs it back, providing a uniform illumination that&#8217;s perfect for square or rectangular signs.<\/li>\n<li><strong>Downlighting<\/strong>: Downlighting techniques create a dramatic effect by casting shadows and emphasising textures. This can be particularly effective for signs with depth, like 3D lettering or logos.<\/li>\n<li><strong>Up-Lighting<\/strong>: Alternatively, up-lighting can create a powerful silhouette effect. This is a fantastic technique for creating striking and memorable exterior signage.<\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><strong>Let\u2019s Talk Colours in Business Sign Lighting<\/strong><\/h2>\n<p>Colour is an essential part of your signage design. When considering your sign lighting ideas, think about how colour will interact with your chosen lighting techniques. Warm lights can enrich reds and yellows, while cooler lights can bring out the best in blues and greens &#8211; consider this colour psychology and how it aligns with your branding.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16499 size-full\" src=\"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/c8e43773db6cc603f5236e5f284c70b131459ba5.png\" alt=\"\" width=\"1136\" height=\"852\" srcset=\"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/c8e43773db6cc603f5236e5f284c70b131459ba5.png 1136w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/c8e43773db6cc603f5236e5f284c70b131459ba5-600x450.png 600w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/c8e43773db6cc603f5236e5f284c70b131459ba5-300x225.png 300w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/c8e43773db6cc603f5236e5f284c70b131459ba5-1024x768.png 1024w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/c8e43773db6cc603f5236e5f284c70b131459ba5-768x576.png 768w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/c8e43773db6cc603f5236e5f284c70b131459ba5-67x50.png 67w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/c8e43773db6cc603f5236e5f284c70b131459ba5-650x488.png 650w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/c8e43773db6cc603f5236e5f284c70b131459ba5-1000x750.png 1000w, https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/c8e43773db6cc603f5236e5f284c70b131459ba5-50x38.png 50w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<h2><strong>Laws and Regulations<\/strong><\/h2>\n<p>Before you get carried away with creative sign lighting ideas for your business, ensure to check your local laws and regulations about business signage. Some cities have restrictions on brightness, light pollution, and flashing lights. It&#8217;s better to know this beforehand than to face penalties later.<\/p>\n<h2><strong>SignManager can help elevate your business, with tailored outdoor signage lighting solutions<\/strong><\/h2>\n<p>Signage lighting is more than a functional aspect of your business; it&#8217;s an opportunity to stand out, to establish your brand, and to create a memorable impression on anyone who passes by. By innovating and experimenting with different lighting techniques, you can transform your signage into a masterpiece that not only brightens your business but also illuminates the path to success.<\/p>\n<p>At SignManager, our expertise lies in aiding major businesses in enhancing their brand management throughout all of their locations. We provide services and systems that are crafted to oversee the entirety of our clients&#8217; brand lifecycles within their network. From <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/digital-signage\">digital signage<\/a> and <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/artwork-design\">artwork design<\/a> to <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/signage-fitouts\">fitouts<\/a>, <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/maintenance\">ongoing maintenance<\/a> and <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/signage-installation\/\">signage installation<\/a>, <a href=\"https:\/\/www.signmanager.com.au\/index.php\/contact-us\">get in touch<\/a> for efficient and comprehensive solutions today.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 0px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-C9HZYKQ-JL.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-C9HZYKQ-JL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-C9HZYKQ-JL > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sky signs are one of the most permanent visible company advertisements available. These are<br \/>\nthe signs that sit atop a building to display a brand, and are usually illuminated.<\/p>\n<div><a href=\"https:\/\/www.signmanager.com.au\/index.php\/sign-lighting-ideas-for-your-business\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":17100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Epic Outdoor Sign Lighting Ideas for Your Business<\/title>\r\n<meta name=\"description\" content=\"Looking to transform your business\u2019s outdoor signage from mundane to magnificent? 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