{"id":17875,"date":"2022-09-12T10:34:43","date_gmt":"2022-09-12T00:34:43","guid":{"rendered":"https:\/\/www.signmanager.com.au\/?p=17875"},"modified":"2023-04-28T13:08:52","modified_gmt":"2023-04-28T03:08:52","slug":"tips-for-sustainable-rebranding","status":"publish","type":"post","link":"https:\/\/www.signmanager.com.au\/index.php\/tips-for-sustainable-rebranding\/","title":{"rendered":"7 Tips for Sustainable Rebranding"},"content":{"rendered":"<div id=\"post-header-section\" class=\"tatsu-YggVR8k1e tatsu-section  tatsu-fullscreen post-header-section casestudy-banner-section  tatsu-clearfix\" data-title=\"Header Section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-no-gutter tatsu-eq-cols tatsu-fullscreen-cols  tatsu-clearfix tatsu-7v4X24u2Lo\" ><div id = \"post-banner-section\" class=\"tatsu-row post-banner-section\" ><div id=\"post-banner-col\" class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none post-banner-col tatsu-B5F4FNQ3KH\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Trq6Sa0I7u  banner-text\"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;padding: 0px 0px 0px 10%;color: rgba(13,14,61,1) ;}.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-Trq6Sa0I7u .tatsu-text-inner *{color: rgba(13,14,61,1) ;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}}@media only screen and (max-width: 767px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<h1>7 Tips for Sustainable Rebranding<\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner{background: linear-gradient(90deg, rgba(255,255,255,1) 24%, rgba(255,255,255,0.8) 37%, rgba(255,255,255,0.5) 51%, rgba(0,0,0,0) 68%, rgba(0,0,0,0) 100%);}.tatsu-B5F4FNQ3KH.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-bg-blur\" style = \"background-image : url(data:image\/jpeg;base64,\/9j\/4AAQSkZJRgABAQEAYABgAAD\/\/gA7Q1JFQVRPUjogZ2QtanBlZyB2MS4wICh1c2luZyBJSkcgSlBFRyB2OTApLCBxdWFsaXR5ID0gODIK\/9sAQwAGBAQFBAQGBQUFBgYGBwkOCQkICAkSDQ0KDhUSFhYVEhQUFxohHBcYHxkUFB0nHR8iIyUlJRYcKSwoJCshJCUk\/9sAQwEGBgYJCAkRCQkRJBgUGCQkJCQkJCQkJCQkJCQkJCQkJCQkJCQkJCQkJCQkJCQkJCQkJCQkJCQkJCQkJCQkJCQk\/8AAEQgAIwAyAwEiAAIRAQMRAf\/EAB8AAAEFAQEBAQEBAAAAAAAAAAABAgMEBQYHCAkKC\/\/EALUQAAIBAwMCBAMFBQQEAAABfQECAwAEEQUSITFBBhNRYQcicRQygZGhCCNCscEVUtHwJDNicoIJChYXGBkaJSYnKCkqNDU2Nzg5OkNERUZHSElKU1RVVldYWVpjZGVmZ2hpanN0dXZ3eHl6g4SFhoeIiYqSk5SVlpeYmZqio6Slpqeoqaqys7S1tre4ubrCw8TFxsfIycrS09TV1tfY2drh4uPk5ebn6Onq8fLz9PX29\/j5+v\/EAB8BAAMBAQEBAQEBAQEAAAAAAAABAgMEBQYHCAkKC\/\/EALURAAIBAgQEAwQHBQQEAAECdwABAgMRBAUhMQYSQVEHYXETIjKBCBRCkaGxwQkjM1LwFWJy0QoWJDThJfEXGBkaJicoKSo1Njc4OTpDREVGR0hJSlNUVVZXWFlaY2RlZmdoaWpzdHV2d3h5eoKDhIWGh4iJipKTlJWWl5iZmqKjpKWmp6ipqrKztLW2t7i5usLDxMXGx8jJytLT1NXW19jZ2uLj5OXm5+jp6vLz9PX29\/j5+v\/aAAwDAQACEQMRAD8A8OhVQMk9PSr+n20l4Mk+SOy9W\/Gt7wD4e0nxBqskGt61Bo1jDA0zTykDeQRhATwCcn8q76PTPhFotyr\/APCTHUVjhcSwuZCJJgo27WjT7hLMc9fkA7mqni69aPuWivUuGEoUZ+\/eXyPN10qIrgk\/XvSSaLERwT+Fehx6t8NXh0gL9ljEkzNqbSR3ZeKPPyrDghc4HVs8npjgXU1P4QXGlXNwZbq1vJDJJHbyCZhDlsJHkDDBVBJyeS2M8VzKFeLuqn4nS6mHkrOn+B4xeWT2zkMPlPQ+tUpF4r2648DfD\/xLY+VpHjm2tr0KGdLkqVLBAzBQdpAycA8\/db0rxaRcZr2cJOc4Wqbo8TFwpwqXpbMp7aKkIFFbWMbnWeA\/A8XizWfKfflDllefbuHscgVN4o+H8Xh\/VbiRLqSBYlLL9nHmsrAjgsSccN1x2qjrnj1dG8U3EmmmWzkifY2NpXGOACGbj8eea6\/wL4gu9eW7vBZXV5CZYmmEI3EyEjbkDkLyzE\/7AHevjXSqqvdu0f8Agf5n2XtqLw9kry9PP\/LocZd+ApLWNriaz1fymIbzlRfKbceNrbMHOegNdInwWNjoia5dXN2n7zZ9mWJZJVySB8uBnpnr3Fev6hrms6P4dg0vTA0+r+bDMEFsfLWMjaVZwRlsDsR1FeYX\/wAQ7jXvG6abbXCWSbgrR3TBQXUg55bjBB5zWsnPRxlfv\/VjCPJ7ylG3bTr95Bofw3TxNI5sPEdvo2nLbl5nvYFhIYEZ3ZY4PPT2NcVrWmQ6FeXmmjUYr+GCY+XcWpWRHBQEsMEDt64yK6bVPF122m61ZxRmW4fd88PIch1LH3J2n8xXK6xe6hLKg+y4jljWWZYm5kJAXB46gE5+prrhiZXtez9TknhY72un5f18zBa+ZWKmHkHB+f8A+tRXeHULNyWbw7oeTyd1khP4nHNFdH9pS\/qxh\/Zkf6ucPqEEd3qE8k6CRmYZJ+mK7nw47aZpax2Z8hHUMwTjcff1ooryqzex69BLctTarfSBA9y7AYwDyBXN2NrDHqYvVTFzuY+bk7uRg0UVF7LQ0sm9SWynlV75RI+GuHJGe\/Fc5qs8sc8gSR15PQ0UV000uY5arfIjN+2XH\/PeX\/vo0UUV1WRxczP\/2Q==);\"\"><\/div><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/06\/venti-views-3Q4Nb1xe6K4-unsplash-scaled.jpg\"><\/div><\/div><\/div><style>.tatsu-YggVR8k1e.tatsu-section{background-color: #323232;}.tatsu-YggVR8k1e .tatsu-section-background{background-image: url(https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/06\/venti-views-3Q4Nb1xe6K4-unsplash-scaled.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center right;background-size: inherit;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center right;background-size: inherit;}.tatsu-YggVR8k1e > .tatsu-bottom-divider{z-index: 9999;}.tatsu-YggVR8k1e > .tatsu-top-divider{z-index: 9999;}.tatsu-YggVR8k1e .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (max-width: 767px) {.tatsu-YggVR8k1e .tatsu-section-background{background-position: center right;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-position: center right;}}<\/style><\/div><div id=\"post-second-section\" class=\"tatsu-wDeMXIIpE8 tatsu-section  post-second-section casestudy-section1  tatsu-clearfix\" data-title=\"second section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"78px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-nyCk1mE-n\" ><style>.tatsu-nyCk1mE-n.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-zTF22aXGK-\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" >            <div  class = \"tatsu-media-carousel tatsu-module clearfix  tatsu-l75c_vzJGx  tatsu-hide-laptop tatsu-hide-desktop\" >\n                <style>.tatsu-l75c_vzJGx .tatsu-carousel-col{padding: 0 15px;}.tatsu-l75c_vzJGx .tatsu-carousel{margin: 0 -15px;}.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 150px;}.tatsu-l75c_vzJGx .flickity-page-dots .is-selected{background: rgba(244,181,12,1);}@media only screen and (max-width: 767px) {.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 300px;}.tatsu-l75c_vzJGx{margin: 0 0 0px 0;}}<\/style>                <div class = \"tatsu-media-carousel-inner tatsu-carousel tatsu-variable-carousel\" data-variable-width = \"1\" data-infinite = \"1\" data-dots = \"1\" data-autoplay-speed = \"2000\" >\n                                                                                                        <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.7814892136395\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-marc-mueller-380769.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                                                    <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.5005861664713\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-proxyclick-visitor-management-system-2451566.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                            <\/div>\n            <\/div>\n        <div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-XhfXNXUCed   tatsu-hide-mobile tatsu-hide-tablet\" ><div class=\"tatsu-single-image-inner \" style=\"width : 2560px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 65.625%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"Sustainable Rebranding\" title = \"Sustainable Rebranding(1)\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/BeYouNotThem_BaptistCare_Signage_119-1-scaled.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-XhfXNXUCed{margin: 0px 0px 20px 0px;}.tatsu-XhfXNXUCed .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-XhfXNXUCed.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 40.1%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-IBkz2nT-AR\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1GoxghLV1q  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 1px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p><span style=\"font-weight: 400;\">Every company needs to rebrand from time to time; whether it\u2019s because the business has merged with other companies, changed its services offering or simply because the current branding has gotten a little stale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your organisation is overdue for a rebrand, it\u2019s important to go through the process in a sustainable way that will work for your business long into the future. Here are a few tips to keep in mind for pulling off a sustainable rebrand.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 59.9%;}.tatsu-IBkz2nT-AR.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-wDeMXIIpE8.tatsu-section{background-color: rgba(241,242,245,1);}.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 78px 0px 70px 0px;}.tatsu-wDeMXIIpE8 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wDeMXIIpE8 > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-C9HZYKQ-JL tatsu-section  post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-w-_pfqovvD\" ><style>.tatsu-w-_pfqovvD.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-fROsevS1Ct\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fdzHDLGFvfO  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<ul>\n<li aria-level=\"1\"><b>Make sure your brand messaging is clear and consistent<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your brand messaging is what sets you apart from your competitors and tells your target audience what you stand for. It should be clear, consistent, and authentic. When redeveloping your brand messaging, consider your company&#8217;s values, mission, and vision, and how some of these might have changed since the company\u2019s inception. Keep in mind that your brand messaging should be reflected in all of your marketing and communications materials, including your website, social media channels, and email campaigns.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Keep your rebranding efforts simple and streamlined<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rebranding can be a complex and time-consuming process. To streamline your efforts, start by clearly defining your goals and objectives. Then, create a detailed plan of action that includes everything from updating your website and social media profiles to creating new marketing collateral. Be sure to involve key stakeholders in the rebranding process so that everyone is on the same page and understands the goals of the initiative.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Make sure your rebranding efforts are well-coordinated<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rebranding is not something you can do on your own. To ensure that your rebranding efforts are coordinated and successful, enlist the help of a team of professionals, including designers, copywriters, and programmers. This team will help you update your website, create new marketing materials, and launch your new brand identity.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Don\u2019t forget about your existing customers during the rebranding process<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your existing customers are your biggest advocates. They are the ones who will help spread the word about your rebrand. Therefore, it&#8217;s important to keep them in the loop throughout the process. Keep them updated on your progress and let them know what they can expect from your new brand. Additionally, consider offering them exclusive discounts or promotions to show your appreciation for their loyalty.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Plan for a gradual rollout of your new branding<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rebranding is not something that happens overnight \u2013 it\u2019s a gradual process that should be rolled out over time. Start by updating your website and social media profiles. Then, roll out new marketing collateral, such as business cards, brochures, and email templates. Finally, launch a new advertising campaign to introduce your new brand identity to the world.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Monitor your brand equity closely<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your brand equity is the value of your brand. It&#8217;s important to monitor your brand equity closely to ensure that your rebranding efforts are successful. There are a number of ways to measure brand equity, including customer surveys, focus groups, and Brand Asset Valuator studies.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Be prepared to make changes to your rebranding strategy<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No matter how well you plan, there will always be some bumps in the road during a rebranding initiative. Be prepared to make changes to your strategy as needed. You may need to adjust your messaging or change your marketing approach based on feedback from your target audience.<\/span><\/p>\n<h2><b>SignManager provides end-to-end management solutions for your entire network of branded assets<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">From <\/span><a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/artwork-design\"><span style=\"font-weight: 400;\">concept designs<\/span><\/a><span style=\"font-weight: 400;\"> and market research to <\/span><a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/signage-fitouts\"><span style=\"font-weight: 400;\">implementation<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/maintenance\"><span style=\"font-weight: 400;\">ongoing site maintenance<\/span><\/a><span style=\"font-weight: 400;\">, your <\/span><a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/rebrand\"><span style=\"font-weight: 400;\">rebranding<\/span><\/a><span style=\"font-weight: 400;\"> will go a lot smoother if you enlist the help of a sign management team to oversee the entire process. At <\/span><a href=\"https:\/\/www.signmanager.com.au\/\"><span style=\"font-weight: 400;\">SignManager<\/span><\/a><span style=\"font-weight: 400;\">, we carry a wealth of experience managing large-scale companies\u2019 branded assets throughout Australia and right across the globe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To speak with one of our professional consultants, please don\u2019t hesitate to get in touch.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 0px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-C9HZYKQ-JL.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-C9HZYKQ-JL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-C9HZYKQ-JL > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sky signs are one of the most permanent visible company advertisements available. These are<br \/>\nthe signs that sit atop a building to display a brand, and are usually illuminated.<\/p>\n<div><a href=\"https:\/\/www.signmanager.com.au\/index.php\/tips-for-sustainable-rebranding\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":15700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>7 Tips for Sustainable Rebranding | SignManager<\/title>\r\n<meta name=\"description\" content=\"Looking to rebrand in a way that sticks for the long term and leaves a lasting impression on your valued clients or customers? Here\u2019s how.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/signmanager.co.nz\/index.php\/tips-for-sustainable-rebranding\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"7 Tips for Sustainable Rebranding | SignManager\" \/>\r\n<meta property=\"og:description\" content=\"Looking to rebrand in a way that sticks for the long term and leaves a lasting impression on your valued clients or customers? 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