{"id":17091,"date":"2022-06-09T06:21:44","date_gmt":"2022-06-09T06:21:44","guid":{"rendered":"https:\/\/www.signmanager.com.au\/?p=17091"},"modified":"2023-04-28T13:05:38","modified_gmt":"2023-04-28T03:05:38","slug":"how-to-specify-signs-that-are-fit-for-purpose","status":"publish","type":"post","link":"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/","title":{"rendered":"How to Specify Signs That Are Fit for Purpose"},"content":{"rendered":"<div id=\"post-header-section\" class=\"tatsu-YggVR8k1e tatsu-section  tatsu-fullscreen post-header-section casestudy-banner-section  tatsu-clearfix\" data-title=\"Header Section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-no-gutter tatsu-eq-cols tatsu-fullscreen-cols  tatsu-clearfix tatsu-7v4X24u2Lo\" ><div id = \"post-banner-section\" class=\"tatsu-row post-banner-section\" ><div id=\"post-banner-col\" class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none post-banner-col tatsu-B5F4FNQ3KH\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Trq6Sa0I7u  banner-text\"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;padding: 0px 0px 0px 10%;color: rgba(13,14,61,1) ;}.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-Trq6Sa0I7u .tatsu-text-inner *{color: rgba(13,14,61,1) ;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}}@media only screen and (max-width: 767px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<h1><strong>How to Specify Signs That Are Fit for Purpose<\/strong><\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner{background: linear-gradient(90deg, rgba(255,255,255,1) 24%, rgba(255,255,255,0.8) 37%, rgba(255,255,255,0.5) 51%, rgba(0,0,0,0) 68%, rgba(0,0,0,0) 100%);}.tatsu-B5F4FNQ3KH.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-bg-blur\" style = \"background-image : url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAADIAAAAaCAYAAAD1wA\/qAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAMwklEQVRYhVWYWYxl11WGvz2cc+eaB9fU7aa703Y77nZsxxYQHAW7AccKQwJIWEKW8oJ45MVGIAWwBBEhCAFKJPJAQApWQhJIHMWAgpPYkYhJx+nG7sHtnqpr6pqr7nyGvffi4dwqzH045559B621\/7X+\/19bzc7NiTEGkQACSivifp+8UuGbX\/8GjZIl3d8n63TJ84xOu83m3i7bm1vsb23S7yecOfcUUiqzvLTE7cXbLC7eYXVlhZ3tHXKXc\/BSKFBq8CSIyOFnIgJS3JVS2CgiS9ODryJAXIpwuQPAeYfRBqUVWmmsDx6tNd57BFCisCJMAI1yRKvZJOl2kCShn6Z0s4wkzfDe45wjtppX\/uXrlKdnuPfYMX7uQ0\/w7G8tUG80CN6zsrrCG2+8wY\/Pn8d7T6\/XZWtzi263hwAiAYVCKQUKCMVmaq1RWoNIEReCUpoQQpEsFO99QGmNtUqjtUbEoIF68AyJ8ODkFCoEQp7j8pwkTcnynDTLydMMl2VInmG0Ym11lavnf1JstlJYGzE6Osrs3Czzc\/MIMDExwSd+\/RPMzx\/BWst+c5\/VlRXuLC5yZ2mJpaWlQxSDHARbJPEePFFKDZAcJI9GobDicpBAw3vGAO0ce1rz7Md\/E9ftkacpvXaHrNch94F+p0uS9PF5iiZg05yzYxNcWV0vdrDIhiRJGC5V2F5b48Lbb5GkKa+\/9hqlcpnRkRFmZmeZX5jn3nuPce7cOebm5uknfd65+g5XLl9ifmGBzY0NlpeXWV5eYWtzE+f9IImiLG0Uo1WBnK2WSkxkGcY5dpWiW6mgbMTGjZtMP\/IQURSR9tqkvS4uBHyaEbIMn6ZIkjBsYm4nKcZalNIopdDa8KET78O2Wzz+1FN8+LEP8unPfR6ANEnZ2NxkY3OTixcvoo3FWku5XKFeq5EkfSYmxhkaHuLUqVP8\/JNPMjExibWG7e1tNjY2WFy8zZs\/fpO11VVa7XaR1FS\/zz7QKVfQ5TJGaZzLefny\/zBz5X7GHn6I2Mb4UqBkLOU4Q3odukmPbnOfbRMjIxP85Wd\/n\/W7q7x7+RIhpCyvr3P5+nWutDv8\/d\/+Nf\/23Ve5ePUagqBFDxo6xhhDCIF2a5\/9vR0Uir3dXW7duk2eZyAQxxGjY2McOXqUI0eOMDExyYNnznJk4Sgf\/dgz1Os17EoUocpltDZ4V\/QDKF5fXeHYpbf47cceZXx4BC9ClmXsriwh7RZZkrDRbHIrSdFzJ0mThBvXLnPf\/adojE8xv3Sbv\/mzP8GHwNatG5x79BEuvXsDYyO00bg8x7ucPE0oCKto4KIRCvYKoWDSNMvZ3t6h10+5dOkKwTuyLENC4Hvfe5XJqSns1MIR7rlnGpHA5FybJ58e4vQD7+OPXvgWb6+t8w9f\/grvXrtGVM2496Rhfi5j5OE2Z6cMZ8qe5rbiP\/41Z2YocOL4cUZHxzBRRCyeT73wPJ968UW8D4yVS0w0amzu7SNBCBLQSsGAnbTSB0yLCIclKiJEcQwiZGlCr9stWGzA4s1Wi26vj017XX7mIxV+9bmrNIb7xKqOosMffvosm2uaO3cu8ku\/E3H0\/h6ZXyVzKcFHiIyQpZqxdpcP5xfZ6naoDDdwON4\/UmG\/FvPmzVu8e\/Mmk6OjTE1OcWp6ivVmC2UURhUsxGDnJfhBGmB0hFGKoMCHgEsTAHS5MmBYIYgU2gd4H7CbO9vMHl+mXL+ME4X3mpqd4PjJBsdO9vig1PCk5DgMI+jQATT97g47d9soFVAm8PqPXuS\/vt+g2WpydmaWh48e5Q+efppakiDes5s5bBxjBoFwGLZC2whjLMZajNYoBRICkhXiKCEUKDqHz9IBIgVixhhsZLEIfP4zOzz6s6cZG21g9VEEQegT8CjVwJJhZJxcN4miEp3sNtV6BzWn2VwKxLHg+ieYm9WMjowytDDP3vgEr7Xb\/Fqlwpf\/+at85wc\/JM36dHs9KpUKCg4DORC+4HN8HlCDdd4jiKIEZS12gIpWCh8CeayZmZzDPv\/CH3Pf6QVG6t8mUhGBFJEEQYNogkrR0i\/WpAc4tJ4nhIRyZZ\/ZnwoMjwvjCxf40l89zPZ2l1arBSLUGw3OX77CW9du4L0j+KJ5G40hJsYnmJqeot\/v02m36fa69Hs90jQlSMA5Du2I1hobRZTiEiJCXrZ0p4bpL0ySTg4T\/+gm9hc\/+ssoLcT2NXKWMVId6GlMoE+QBCdCQKP1PE56RNaQuxijxohMRLe5SGOkxXOf\/F2++dXv8MorX2N4xLC366nVatSqw1QqNQTBB0eWppw4cZzpqWmiKEJrhfMe7z1JktDudLhw4SJZltKoN\/AS2O+0GZud5+I9lmRmFFOrMl0dYafXJM8y1IXLywLC5PHPYUs75LKOpoYoh5cOkKCo4klRGARPP2+itUErQ56n7O9uUa6M0bn+53Sbo\/TNyyw8+C2+\/VKPL\/xFn7mZI3S6XbrdFr1+B+8c5XKFUimmXK5QqVZoNBrU6w0iG3H69Ckq1SpLGxtslTW3ahqXJDxOg2+M5nxk6iQjtsJkqcYXb\/6Qke9exB74mDyvYuK7KKpkbGOlgqZMTh+LAxyCJ4hDKTDaEiQHJdSGGiCWKJ5kaKROjXOU4zd55tlVXn6pxebGOmmW0u91CSEQgkcpjXOOXq+Pbmo2NjbQWlMqlfjMZ\/+ULSv8ylf+jsRqhkyJfGWP2+t7jM+cJNKGa91tXlr9CVnIeXjhCFYNCNmn02S1\/8ZQwVDD08cyhCYikBeNP0BEKUEkI4QUpQLWavLeMCoMoY1ChWmyvA+qxdnHDV\/7x22CDxhryPMMpRTOO6LIAorgA975Yj3PeeKTz1H6jV\/gY\/NnmYxq7OV9\/undm9xYXmbt\/WOgFc9M3sf51jKIYmdvH6u1RoA8GcHiDv2m4AkkOGmiyPASo5QGAlqBSI5SuqBGcfj+CVAFyyi7h+gtEMvIRA\/vHCEElFIYY3DOE7wfuIj3uFulkKAIec6crdJ1GZdaG1zsbRCJ4JwHrVlM9\/nCynmcy4l32iyMzmIPrIDLpgAIdAgEBEfGLj4IRqvB8JOj0AgBweBdZ+AnEnT+GFopAqBK1wGHsUKpVNgN5z0oNSitgMVioxgAawzlcolqtUKlUiGZHudC9y5VGzNTbvBmd40YxXBjiK0kx27tE99ap7q4DjtNXssd1odQcHmYHpSPoDB4EZQyoMCHPkoplIpwPkVrhfcp2pTJszZgCL0PoLRCBSC+gUggsjFDIxEhFCg75wpbMrBUIBhtKFdKjIwMMz42yvjoKK2RGm8rxRvtFSQEdLvPkVDivsYMu196lbDXIjgHA73RUYQ1xqAAl9XwzmBsHy9dkmyVyI4X4hj6WFPGhx4SNM6nKB0jYkAFfO8M4scOA7a1i2hrMaZGubpHGFgJDhQZUEqTpimg6CV99vb2WVxcQiuNHJshGv0A0Z117I1VzPou692EteCRICitsMZijUXp4j+td25QNoq8Nw2Nq+SuV0xdpkySrSLSwZgqIpoQmogYrDb4kBVr3UdQaIwRgrSJG3ewUZ1OewN0u3CB70kkimOULpT5YFY\/hEnA3l6j9sV18l4fJ4KDw4EKFEYZoDCeKhQ\/st4noBNMaXlAwzt4v42146TZOt61EQLBdgihhIgDZRAUwecFeyVnCuUOQjx0BRspmns3QeVI+P9o2Cgq7IcIauC7tC7G1UOiyR1+YCLlPeawcMUCYg7JwVpLqVTG1k\/8HmKWaDYdS4tlhobHmZjcIc+bNJslnB8jzyyzs2vkTmNtDaUMWbaOCISgMdPPQ+enifofJx7+AXtb1wkkxOUKzV2HAEZrosFoelhi2qD1wV0PTkTUYQcppQjB45zHeYeEgDGWWq1OpVqhUqlSKZWLRBL\/fWI9ysrqAttbT3D19jxGCbHZoZMeY2u\/hVEdFqYgjrYolz3dfoWh+jqCLUqFazz40H+SVf+dZn8PbQIGS5722N8tGrIUlwqCC4E88yBCozFUEM3gBEUdJlBcDjxWrR5RKpUplUqUS2UiGx2iEdkIYzS2Gh8lc22GaivE0TLDnZTbKw\/w8AN3aXU8LrSIjZCk91KrOzpd6KU18uwMqzvC1FCXanmDPG+jtCcuC72OIJITclhf1lhrybIMH\/ygVMAaXdR5CEVJDYYpYw2lUoVGY4h6rUEcRWhtCjdhBsgNTlK892R5hmSCje0oO\/vvgDzIUGWD4YpwZOYuhCEqY+\/Q6XaoNxKsryJ2jWq8xsxEQqczyun7dmiMrBJCRAhVQmiRpYPOFejtK65fFtI0HdT3\/8mfiJDnDmMMcRxTrdVp1OtUqzWqlSqlUgljNAiEA61zjixLD\/tKazNIVPO\/u\/oWDTAoBtsAAAAASUVORK5CYII=);\"\"><\/div><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/08\/Hero-1.png\"><\/div><\/div><\/div><style>.tatsu-YggVR8k1e.tatsu-section{background-color: #323232;}.tatsu-YggVR8k1e .tatsu-section-background{background-image: url(https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/08\/Hero-1.png);background-repeat: no-repeat;background-attachment: scroll;background-position: center right;background-size: inherit;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center right;background-size: inherit;}.tatsu-YggVR8k1e > .tatsu-bottom-divider{z-index: 9999;}.tatsu-YggVR8k1e > .tatsu-top-divider{z-index: 9999;}.tatsu-YggVR8k1e .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (max-width: 767px) {.tatsu-YggVR8k1e .tatsu-section-background{background-position: center right;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-position: center right;}}<\/style><\/div><div id=\"post-second-section\" class=\"tatsu-wDeMXIIpE8 tatsu-section  post-second-section casestudy-section1  tatsu-clearfix\" data-title=\"second section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-nyCk1mE-n\" ><style>.tatsu-nyCk1mE-n.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-zTF22aXGK-\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" >            <div  class = \"tatsu-media-carousel tatsu-module clearfix  tatsu-l75c_vzJGx  tatsu-hide-laptop tatsu-hide-desktop\" >\n                <style>.tatsu-l75c_vzJGx .tatsu-carousel-col{padding: 0 15px;}.tatsu-l75c_vzJGx .tatsu-carousel{margin: 0 -15px;}.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 150px;}.tatsu-l75c_vzJGx .flickity-page-dots .is-selected{background: rgba(244,181,12,1);}@media only screen and (max-width: 767px) {.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 300px;}.tatsu-l75c_vzJGx{margin: 0 0 0px 0;}}<\/style>                <div class = \"tatsu-media-carousel-inner tatsu-carousel tatsu-variable-carousel\" data-variable-width = \"1\" data-infinite = \"1\" data-dots = \"1\" data-autoplay-speed = \"2000\" >\n                                                                                                        <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.7814892136395\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-marc-mueller-380769.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                                                    <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.5005861664713\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-proxyclick-visitor-management-system-2451566.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                            <\/div>\n            <\/div>\n        <div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-external-image tatsu-XhfXNXUCed   tatsu-hide-mobile tatsu-hide-tablet\" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-marc-mueller-380769-scaled.jpg\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-XhfXNXUCed{margin: 0px 0px 20px 0px;}.tatsu-XhfXNXUCed .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-XhfXNXUCed.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 40.1%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-IBkz2nT-AR\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1GoxghLV1q  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 1px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p>New signage has the ability to breathe new life into your brand. Whether you opt for a complete rebrand or simply refresh your existing branding with some new additions\/amendments; periodically updating your signage instils confidence in your customers. It shows them that you\u2019re passionate about your brand\u2019s image.<\/p>\n<p>In the process of choosing new signage to use for your business, it\u2019s important to keep your goals for the finished product in mind \u2013 in fact, working backwards can be an effective approach. Make sure everyone involved in the project (including <a class=\"tatsu-inline-link-style2\" href=\"https:\/\/www.signmanager.com.au\/\">third-party signage companies<\/a>) is clear from the outset about what you\u2019re trying to achieve with your branded assets. Unless you\u2019re absolutely clear from the start about what you need from your signage, you leave things open to interpretation and projects can go awry.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 59.9%;}.tatsu-IBkz2nT-AR.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-wDeMXIIpE8.tatsu-section{background-color: rgba(241,242,245,1);}.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-wDeMXIIpE8 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wDeMXIIpE8 > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-C9HZYKQ-JL tatsu-section  post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-w-_pfqovvD\" ><style>.tatsu-w-_pfqovvD.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-fROsevS1Ct\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fdzHDLGFvfO  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<h2><strong>How long do you expect the signs to last?<\/strong><\/h2>\n<p>The frequency of your brand image updates depends on the longevity you want for it. Most corporations will <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/rebrand\">rebrand<\/a> every seven to 10 years, but this may come sooner if there are plans in place involving mergers or acquisitions. Meanwhile, other businesses might prolong this process \u2013 especially those with more traditional styles that don\u2019t need frequent updating to stay relevant.<\/p>\n<p>The average lifespan of a new sign can be anything from six months to 15 years, depending on what materials and manufacturing methods are used. Consult with professionals who can help you find the best balance between price and longevity.<\/p>\n<p>Check the fine print on your sign warranty carefully, so you know what is covered and how much time it lasts for. A five-year plan might seem like a good deal at first, but if there are conditions that would render any of those years void then this could be effectively worthless to you. Sign warranties often have lists with certain key phrases that disqualify the warranty in certain situations (like extreme weather, for example). Pay attention when reading through the fine print, because these little giveaways can save big money down the line.<\/p>\n<h2><strong>Do you need the signs to illuminate?<\/strong><\/h2>\n<p>An <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/illuminated-led-signage\/\">illuminated sign<\/a> is essential if your business operates after dark \u2013 and even if it isn\u2019t, illuminated signage can still help to raise brand awareness when you\u2019re shut. They may cost more (both upfront and in ongoing electricity costs), but the benefits it brings may be worth the investment depending on your needs.<\/p>\n<h2><strong>What message do you want the signs to display?<\/strong><\/h2>\n<p>When you\u2019re <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/artwork-design\">designing your signage<\/a>, keep in mind whether the message you\u2019re trying to convey is simple or complicated. You need to think carefully about what information will best convey this message and make sure it won\u2019t become irrelevant or outdated in the near future.<\/p>\n<p>Some options for messages are:<\/p>\n<ul>\n<li>Brand only<\/li>\n<li>Brand and tagline<\/li>\n<li>A secondary message such as location name or directional information<\/li>\n<\/ul>\n<h2><strong>Speak to one of our experienced consultants at SignManager<\/strong><\/h2>\n<p>We help large corporations improve the way they manage their branded assets across all their stores and facilities. Benefit from:<\/p>\n<ul>\n<li>A single point of control to ensure your brand is consistently applied across your nationwide or global presence<\/li>\n<li>A single point of contact to <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/advice-consulting\">assist your team with expertise<\/a>, resources and specialist systems<\/li>\n<li>Improved quality control processes, better risk management and a more flexible supply chain<\/li>\n<li>Quicker response times for our nationwide network of reliable service providers<\/li>\n<li>Lower costs through intelligent use of asset data and mobile tools<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.signmanager.com.au\/index.php\/contact-us\">Get in touch<\/a> to discuss our sign management solutions today.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 0px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-C9HZYKQ-JL.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-C9HZYKQ-JL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-C9HZYKQ-JL > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sky signs are one of the most permanent visible company advertisements available. These are<br \/>\nthe signs that sit atop a building to display a brand, and are usually illuminated.<\/p>\n<div><a href=\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":17101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How to Specify Signs That Are Fit for Purpose | SignManager<\/title>\r\n<meta name=\"description\" content=\"Getting your business\u2019s branded assets right is a more complex process than you think. 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Here\u2019s how to specify signs that are fit for your intended purpose.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/\" \/>\r\n<meta property=\"og:site_name\" content=\"SignManager\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SignManager\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-06-09T06:21:44+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-04-28T03:05:38+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/06\/bbiddac-I6eXRQXVB38-unsplash-scaled.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1829\" \/>\r\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Reilly\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@SignManager\" \/>\r\n<meta name=\"twitter:site\" content=\"@SignManager\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reilly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/\"},\"author\":{\"name\":\"Reilly\",\"@id\":\"https:\/\/www.signmanager.com.au\/#\/schema\/person\/1eb20ba3028f5bba26457e494d1eb424\"},\"headline\":\"How to Specify Signs That Are Fit for Purpose\",\"datePublished\":\"2022-06-09T06:21:44+00:00\",\"dateModified\":\"2023-04-28T03:05:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/\"},\"wordCount\":3024,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.signmanager.com.au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/06\/bbiddac-I6eXRQXVB38-unsplash-scaled.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/\",\"url\":\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/\",\"name\":\"How to Specify Signs That Are Fit for Purpose | SignManager\",\"isPartOf\":{\"@id\":\"https:\/\/www.signmanager.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/how-to-specify-signs-that-are-fit-for-purpose\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/06\/bbiddac-I6eXRQXVB38-unsplash-scaled.jpg\",\"datePublished\":\"2022-06-09T06:21:44+00:00\",\"dateModified\":\"2023-04-28T03:05:38+00:00\",\"description\":\"Getting your business\u2019s branded assets right is a more complex process than you think. 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