{"id":17029,"date":"2022-05-10T05:13:55","date_gmt":"2022-05-10T05:13:55","guid":{"rendered":"https:\/\/www.signmanager.com.au\/?p=17029"},"modified":"2022-09-09T10:54:43","modified_gmt":"2022-09-09T00:54:43","slug":"rebranding-with-new-signage","status":"publish","type":"post","link":"https:\/\/www.signmanager.com.au\/index.php\/rebranding-with-new-signage\/","title":{"rendered":"Rebranding with New Signage"},"content":{"rendered":"<div id=\"post-header-section\" class=\"tatsu-YggVR8k1e tatsu-section  tatsu-fullscreen post-header-section casestudy-banner-section  tatsu-clearfix\" data-title=\"Header Section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-no-gutter tatsu-eq-cols tatsu-fullscreen-cols  tatsu-clearfix tatsu-7v4X24u2Lo\" ><div id = \"post-banner-section\" class=\"tatsu-row post-banner-section\" ><div id=\"post-banner-col\" class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none post-banner-col tatsu-B5F4FNQ3KH\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Trq6Sa0I7u  banner-text\"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;padding: 0px 0px 0px 10%;color: rgba(13,14,61,1) ;}.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-Trq6Sa0I7u .tatsu-text-inner *{color: rgba(13,14,61,1) ;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}}@media only screen and (max-width: 767px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<h1><strong>Rebranding with New Signage<\/strong><\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner{background: linear-gradient(90deg, rgba(255,255,255,1) 24%, rgba(255,255,255,0.8) 37%, rgba(255,255,255,0.5) 51%, rgba(0,0,0,0) 68%, rgba(0,0,0,0) 100%);}.tatsu-B5F4FNQ3KH.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/09\/shutterstock_1961606338-min-scaled.jpg\"><\/div><\/div><\/div><style>.tatsu-YggVR8k1e.tatsu-section{background-color: #323232;}.tatsu-YggVR8k1e .tatsu-section-background{background-image: url(https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/09\/shutterstock_1961606338-min-scaled.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: bottom center;background-size: cover;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: bottom center;background-size: cover;}.tatsu-YggVR8k1e > .tatsu-bottom-divider{z-index: 9999;}.tatsu-YggVR8k1e > .tatsu-top-divider{z-index: 9999;}.tatsu-YggVR8k1e .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (max-width: 767px) {.tatsu-YggVR8k1e .tatsu-section-background{background-position: center right;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-position: center right;}}<\/style><\/div><div id=\"post-second-section\" class=\"tatsu-wDeMXIIpE8 tatsu-section  post-second-section casestudy-section1  tatsu-clearfix\" data-title=\"second section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-nyCk1mE-n\" ><style>.tatsu-nyCk1mE-n.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-zTF22aXGK-\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" >            <div  class = \"tatsu-media-carousel tatsu-module clearfix  tatsu-l75c_vzJGx  tatsu-hide-laptop tatsu-hide-desktop\" >\n                <style>.tatsu-l75c_vzJGx .tatsu-carousel-col{padding: 0 15px;}.tatsu-l75c_vzJGx .tatsu-carousel{margin: 0 -15px;}.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 150px;}.tatsu-l75c_vzJGx .flickity-page-dots .is-selected{background: rgba(244,181,12,1);}@media only screen and (max-width: 767px) {.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 300px;}.tatsu-l75c_vzJGx{margin: 0 0 0px 0;}}<\/style>                <div class = \"tatsu-media-carousel-inner tatsu-carousel tatsu-variable-carousel\" data-variable-width = \"1\" data-infinite = \"1\" data-dots = \"1\" data-autoplay-speed = \"2000\" >\n                                                                                                        <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.7814892136395\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-marc-mueller-380769.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                                                    <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.5005861664713\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-proxyclick-visitor-management-system-2451566.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                            <\/div>\n            <\/div>\n        <div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-external-image tatsu-XhfXNXUCed   tatsu-hide-mobile tatsu-hide-tablet\" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2021\/11\/89384985d3d4676dddd3635a8fe2d311b1f80fba-1.png\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-XhfXNXUCed{margin: 0px 0px 20px 0px;}.tatsu-XhfXNXUCed .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-XhfXNXUCed.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 40.1%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-IBkz2nT-AR\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1GoxghLV1q  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner *{font-size : 22px;line-height : 25.78px;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 1px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p>If you\u2019ve been in business for a while, it never hurts to occasionally review your branding and consider whether it might be time for a rebrand. This doesn\u2019t have to be a long, tedious or overwhelming process \u2013 in fact, one of the easiest and most cost-effective ways to rebrand is by updating your signage. After all, a new look conveys a new message, and implies a new business approach.<\/p>\n<p>Here is a step-by-step guide to rebranding with new signage:<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 59.9%;}.tatsu-IBkz2nT-AR.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-wDeMXIIpE8.tatsu-section{background-color: rgba(241,242,245,1);}.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-wDeMXIIpE8 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wDeMXIIpE8 > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-C9HZYKQ-JL tatsu-section  post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-w-_pfqovvD\" ><style>.tatsu-w-_pfqovvD.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-fROsevS1Ct\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fdzHDLGFvfO  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<h2><strong>1. Consider your target audience<\/strong><\/h2>\n<p>Is your brand\u2019s target audience the same as it was the last time you rebranded? If not, how can you position your \u201cnew look\u201d and \u201cnew message\u201d to create targeted signage that will resonate with this new audience?<\/p>\n<p>What design changes need to be made in regards to fonts, colours, artwork and themes? Consider materials \u2013 does your new rebranded design work well with illuminated LED signage, for example? Have you considered creating several designs that each work for different applications, i.e. billboards vs digital signage?<\/p>\n<h2><strong>2. Take an inventory of your signage <\/strong><\/h2>\n<p>In order to create a realistic budget and stay within its parameters, you need to know exactly how many branded assets your business has around the country.<\/p>\n<p>By having a national signage company conduct a comprehensive survey of your branded assets, you can be fully aware of where every sign is, what model\/shape\/size it is, what condition it\u2019s in, whether or not it needs updating, how much each individual sign will cost to replace, and so on.<\/p>\n<p>As an example, <a href=\"https:\/\/www.signmanager.com.au\/\">SignManager<\/a> provides detailed spreadsheets of our clients\u2019 branded assets nationwide, whereby signage details are documented and categorised by location, dimensions, materials used, maintenance status, cost of replacement, landlord sign criteria, landlord contact details and other key factors.<\/p>\n<h2><strong>3. Scout new locations (if necessary)<\/strong><\/h2>\n<p>Perhaps one motivation for your rebranding is that the business has grown into a larger company with an expanded services offering, in which case you might need to upgrade or completely overhaul your current signage network strategy.<\/p>\n<p>Is pylon and monument signage still cutting it, or is it time to \u201cthink bigger\u201d with billboards, sky signs and digital signage solutions? Do you need to expand your signage network into new cities and regions? If so, you\u2019ll need to scout new locations and undergo the necessary planning paperwork, legal permits and other logistics involved in acquiring these signage locations.<\/p>\n<p>Again, SignManager can assist with things like foundation drawings (required if replacing an entire cabinet on a pole, for example), site plans (including lot dimensions and \u201cright of way\u201d lines), building elevation drawings with dimensions, photographs of potential locations, projected performance reports and landlord signage criteria\/contact details.<\/p>\n<h2><strong>4. Develop a timeline for rebranding with new signage<\/strong><\/h2>\n<p>Code research, permit acquisition, quotes, production, shipping, installation\u2026 these things take time. Not only that, but there are almost always unexpected delays and hiccups to deal with. Be realistic when creating a time-frame for rebranding with new signage, and it doesn\u2019t hurt to consult with signage experts who understand how long these projects typically take to implement from start to finish.<\/p>\n<h2><strong>5. Maintenance for your new rebranded signage<\/strong><\/h2>\n<p>Once you\u2019ve rebranded with new signage, you need to put a plan in place for maintaining all these branded assets to ensure it stays in optimal condition and leaves a favourable impression on your desired audience.<\/p>\n<p>Rather than taking care of this in-house (which consumes a lot of valuable time, effort and resources that could be better utilised elsewhere in the company), you can trust signage maintenance to a dedicated team of experts who have thousands of trustworthy contractors spanning right across Australia.<\/p>\n<p>Some signage management firms, like SignManager, even provide clients with state-of-the-art software that allows you to monitor maintenance of your branded assets, and ensure everything remains on schedule.<\/p>\n<h2><strong>Rebranding with new signage? Our knowledgeable consultants can help<\/strong><\/h2>\n<p>By partnering with an experienced signage management firm like SignManager, your business gains access to expert guidance regarding your custom rebranding signage project \u2013 no matter what the scale. From initial concept designs right through to successful installation and ongoing maintenance services, SignManager will handle the entire process for you, with outstanding results.<\/p>\n<p>Minimise costs, streamline time-frames and boost efficiency, with SignManager. We can assist with everything from <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/advice-consulting\">advice and consulting<\/a>, to <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/signage-fitouts\">fitouts<\/a>, <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/site-audits\">site audits<\/a>, <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/maintenance\">maintenance<\/a> and more.<\/p>\n<p>Call us on 1800 300 103 or email <a href=\"mailto:info@signmanager.com.au\">info@signmanager.com.au<\/a> for more information.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 0px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-C9HZYKQ-JL.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-C9HZYKQ-JL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-C9HZYKQ-JL > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sky signs are one of the most permanent visible company advertisements available. These are<br \/>\nthe signs that sit atop a building to display a brand, and are usually illuminated.<\/p>\n<div><a href=\"https:\/\/www.signmanager.com.au\/index.php\/rebranding-with-new-signage\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":17110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Rebranding with New Signage | SignManager<\/title>\r\n<meta name=\"description\" content=\"Rebranding with new signage? Here\u2019s a step-by-step guide to ensuring the project goes smoothly and to budget, with the desired results afterwards.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Rebranding with New Signage | SignManager\" \/>\r\n<meta property=\"og:description\" content=\"Rebranding with new signage? Here\u2019s a step-by-step guide to ensuring the project goes smoothly and to budget, with the desired results afterwards.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/\" \/>\r\n<meta property=\"og:site_name\" content=\"SignManager\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SignManager\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-05-10T05:13:55+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-09-09T00:54:43+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/05\/20210707_214746.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\r\n\t<meta property=\"og:image:height\" content=\"720\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Reilly\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@SignManager\" \/>\r\n<meta name=\"twitter:site\" content=\"@SignManager\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reilly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/\"},\"author\":{\"name\":\"Reilly\",\"@id\":\"https:\/\/signmanager.co.nz\/#\/schema\/person\/1eb20ba3028f5bba26457e494d1eb424\"},\"headline\":\"Rebranding with New Signage\",\"datePublished\":\"2022-05-10T05:13:55+00:00\",\"dateModified\":\"2022-09-09T00:54:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/\"},\"wordCount\":3143,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/signmanager.co.nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/05\/20210707_214746.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/\",\"url\":\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/\",\"name\":\"Rebranding with New Signage | SignManager\",\"isPartOf\":{\"@id\":\"https:\/\/signmanager.co.nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/signmanager.com.au\/index.php\/rebranding-with-new-signage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/05\/20210707_214746.jpg\",\"datePublished\":\"2022-05-10T05:13:55+00:00\",\"dateModified\":\"2022-09-09T00:54:43+00:00\",\"description\":\"Rebranding with new signage? 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