Case Study: CUB V8

Case Study:

Carlton United Breweries


International V8 Supercar Series Australia & NZ

Project finish date: June 2004
Location: Melbourne

Working with Signmanager helped me better understand the outcomes working with televised motor sport events. Dan provided multiple design options allowing great choice and
a tangible outcome. We were able to achieve a 11% increase in brand recondition using this medium.
Alicia Pickering
Brand Manager CUB

CUB came to us with a project to cover two of their brands (VB & Cougar) at the International V8 Supercar Series over twelve tracks. CUB had purchased signage space at each of the individual tracks, and tasked SignManager to develop and implement the best possible TV cut through for their brands. As this was a new channel for CUB, they entrusted us to develop the best signage for international TV visibility.

Working with Signmanager helped me better understand the outcomes working with televised motor sport events. Dan provided multiple design options allowing great choice and a tangible outcome. We were able to achieve a 11% increase in brand recondition using this medium.
Alicia Pickering
Brand Manager CUB